INDUSTRIAL & ORGANIZATIONAL

PSYCHOLOGY
BY: ALI IMRAN
 DEFINITION
• APPLICATION OF THE THEORIES & PRINCIPLES
OF PSYCHOLOGY AT WORKPLACE WITH FOCUS
TO INCREASE PRODUCTIVITY AND RELATED
ISSUES SUCH AS PHYSICAL AND
PSYCHOLOGIAL WELL-BEING OF INDIVIDUALS
WORKING AT WORKPLACE
 FUNCTIONAL AREAS
• DEVELOPMENT OF HUMAN RESOURCES
INDIVIDUAL DOMAIN
• ORGANIZATIONAL DEVELOPMENT GROUP
DOMAIN
• WORKPLACE DEVELOPMENT
• ENGINEERING PSYCHOLOGY
• CONSUMER PSYCHOLOGY
DEVELOPMENT OF HUMAN RESOURCES

• RECRUITMENT & SELECTION

• PSYCHOLOGICAL TESTING
• PERFORMANCE MANAGEMENT
• PERFORMANCE APPRAISAL
• TRAINING & DEVELOPMENT
• DECISION MAKING SUPPORT
• COUNSELING & PSYCHOTHERAPY
• EMOTIONAL INTELLIGENCE
 ORGANIZATIONAL DEVELOPMENT GROUP
DOMAIN
• LEADERSHIP
• MOTIVATION
• JOB SATISFACTION
• JOB INVOLVEMENT
• ORGANIZATION OF THE ORGANIZATION
• ORGANIZATIONAL DECISION MAKING
SUPPORT
 WORKPLACE DEVELOPMENT
• WORKING CONDITIONS
• SAFETY, VOILENCE, AND HEALTH IN THE
WORKPLACE
• STRESS AT WORKPLACE
• STRESS MANAGEMENT
• MANAGING WORKPLACE NEGATIVITY
 ENGINEERING PSYCHOLOGY
• The Field of Psychology that centers on
relationship between man and machinery
• Minimize risk of accidents and fatal errors by
ensuring products, equipments, and systems
are safer for public
• Ergonomics: Application of psychological &
physiological principles to the engineering &
design of products, processes and systems.
 CONSUMER PSYCHOLOGY
• Study of human behavior regarding their
buying patterns, customs & preferences in
relation to consumer products.
• Reaction & preferences to advertising,
packaging and
• Marketing products
 SCOPE OF INDUSTRIAL & ORGANIZATIONAL
PSYCHOLOGY
• Human Resource Management
• Organizational Development
• Industrial Design and Ergonomics
• Consumer Behaviorist / Psychologist
• Marketing Psychologist
• Business Development