Overview of the

Promote Good Nutrition

Program

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 Hunger-Mitigation Program Framework
Unavailable or insufficient food to eat HUNGER No money to buy food

Hunger Mitigation Measures

Supply Side Demand Side

Increase Food Enhance efficiency of Put more money in poor Promote good Manage
Production logistics & food delivery people’s pockets nutrition population

Productivity a) Barangay Food Terminal a) Improve productivity in coconut a) Conduct social Responsible
programs including & Tindahan Natin – DA, areas (coconut coir, virgin coconut marketing –DOH, Parenthood –
livestock, crops, NFA, DSWD oil & other value-adding products; NNC, LGUs POPCOM,
marine regeneration b) Ports (RORO)-maximum coconet production) – DA-PCA b) Promote DOH, LGUs,
(mangrove and use of private ports, (CIIF) exclusive ULAP,
coastal fishery shipping – DOTC, PPA b) More aggressive micro-financing – breastfeeding, Leagues of
development), farm c) Farm to market roads – Microfinance Program Committee appropriate P/C/M/B
family (Gulayan ng DPWH, DA, DAR, AFP c) Maximize employment complementary
Masa) and irrigation d) Efficient local transport – feeding, and
- DA, DENR, NIA LGUs, Leagues of opportunities in construction & increased
P/C/M/B, DILG, PNP maintenance of farm-to-market consumption of
e) Food for School Program- roads, irrigation and roadside vegetables –
DepED, DSWD maintenance – DPWH, NNC, DOH,
f) Creation of NGO network MMDA,PNP, NIA, DAR, DA, AFP LGUs
to support feeding d) Aggressive training – TESDA, c) Nutrition
programs - DSWD DOLE, DSWD, CHED education in
e) Upland land distribution (4M ha for schools –DepED 2
jatropha, rubber) –DAR,DENR
 General Objective
Improve the food and nutrition
knowledge, attitudes and
practices of families

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 Specific Objectives
A. Increase the number of infants 0-6 months old
who are exclusively breastfed
B. Increase in the number of infants 6-11 months
old who receive calorie and nutrient-dense
complementary food
C. Increase number of households
1. with improved diets in terms of quality and
quantity
2. involved in food production activities
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 Key messages
Primary targets – mothers and caregivers
• Practice proper infant and young child
feeding
– Exclusive breastfeeding
– Appropriate complementary feeding
For general population
• Practice the Nutritional Guidelines for
Filipinos (NGF)
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 Key Components
1. Community-based Promotion of the NGF
and Infant and Young Child Feeding
(IYCF)
2. School-based Promotion of NGF
3. Multimedia campaign on NGF
4. Conduct of advocacy meetings

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Community-based promotion of
NGF and IYCF
Nutrition counseling of
Hospital – pregnant/lactating
based and women
community- Community-based
based BF Support Groups
training
Nutrition education
classes/Pabasa sa
Nutrisyon 7
School-based promotion of NGF
and IYCF

 Integration of NGF concerns in

curricular and co-curricular
activities of public elementary
schools (PES)

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 Multi-media Campaign
 Production & airing of radio & TV plugs
 Drama series every Saturday, 10:00 -
10:30 a.m.; DZRH
 Local media placements

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 Multi-media Campaign
 Promotional events

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 Multi-media Campaign
 15 Nutriskwela community radio
stations have been established
 For 2012, additional 10 community
radio stations will be established in the
priority areas for poverty reduction

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 Capacity Building for Frontline Workers
Training of Training of Trainers
Trainers on Basic on Nutrition Program
Course for BNS Management
Participants P/CNAO P/CNAO
D/CNPC Selected MNAOs
Training Trainer’s Manual Trainer’s Manual and
manual on Basic Course User’s Manual on
and Continuing NPM
Education

IMPROVED NUTRITION SERVICE DELIVERY 12

 Trainings
IYCF, Pabasa sa Nutrisyon, Lactation
Egg and Vegetable Promotion Management
Level City/Municipal Barangay Hospitals
Participants 3- NAO, MHO 4- Midwife, 4 - Pedia,
PHN or RHM BNS, BHW OBGyne, Nurse,
per city/mun Mother leader ND or HEPO
+ 3 Prov.
Total batches Total pax divided by 30 = no. batches
Duration 7 days live-in 5 days live-in 5 days live-in

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 Training materials- Barangay
Egg and vegetable syllabi
Pabasa kit
IYCF Counselling Cards

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 Framework for PGN
Input Output Outcome
1. LGU 1. Cities/municipalities and 1. Increased number of 0-6
orientation/advocacy barangays with pledge of months old infants that
meetings support are exclusively breastfed
2. Trainings on local 2. Cities/municipalities and 2. Increased number of
promotion of good barangays with children 6 months to 24
nutrition: ordinance or resolution months appropriately
 Infant and young child on good nutrition given complementary
feeding 3. Skilled implementers in foods
 Pabasa sa Nutrisyon promoting nutrition 3. Decreased number of
 Promotion of 4. Organized IYCF support preschool children with
vegetables groups providing below normal low weight
 Promotion of eggs counseling to pregnant for age
 Promotion of women and mothers with 4. Increased consumption
Nutritional Guidelines 0-2 years old children of vegetables and eggs
for Filipinos 5. Families attended
2. Provision of IEC nutrition education
materials (LGUs and classes
schools) 6. Families with home food
3. Multi-media campaign production
4. Program management
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 LOCAL ACTION FOR
PROMOTE GOOD NUTRITION

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 Actions requested from the LGUs
 Breastfeeding promotion
 Pass city/municipal/barangay resolutions or
ordinance strengthening enforcement of the
Milk Code
 No milk companies-supported activities
 No nutrition and health workers
promoting/selling infant formula and
other breastmilk substitutes
 No materials/items that promote infant
formula and other breastmilk
substitutes should be present
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 Actions requested from the LGUs
 Breastfeeding promotion
 Organize and sustain community
breastfeeding support groups
 Revive the Mother-Baby Friendly Hospital
Initiative

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 Actions requested from the LGUs
Capability Building
 Identify training participants and support
their attendance i.e. travelling expenses
 Cover additional barangays as local
counterpart
 Implement post-training actions e.g.
conduct of nutrition education classes and
counselling for pregnant/lactating women
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 Actions requested from the LGUs
 Nutrition education classes
 Pabasa sa Nutrisyon
 Tokens for mother graduates
 Snacks for mothers attended the classes
 Seed, seedlings and other inputs for food
production for home and community
gardens and small animals
 Vegetable and egg promotion
 Budget for implementation

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 Actions requested from the LGUs
Support materials
 PNAO or alternate(s) to receive,
acknowledge and ensure security of ALL
PGN training materials
 Distribute these to appropriate recipients
properly documented
 Maintain master list of materials received
and recipients
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Thank you

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