m.i.c.e.

MANAGEMENT

Professor: JE JE J. GAGATAM
Let’s Pray:
REVIEW OF THE PREVIOUS
TOPIC:
 CHAPTER 5
MICE Management
 Learning Outcomes:
At the end of the chapter, you chould be able to:
1.Define Management;
2.Explain the main functions of management;
3.Describe the steps to follow in choosing an organizational
structure;
4.Discuss the three types of plans which are essential for
an event;
5.Explain the importance of motivation in MICE
management;
 Learning Outcomes:
At the end of the chapter, you chould be able to:
6. Describe the communication process;
7. Discuss the communication process;
8. Clarify the importance of creativity in MICE
management;
9. Explain the different steps in problem-solving;
10. Describe the other management concepts that are
relevant to MICE management; and
11. Discuss the different steps in resolving crises.
 CHAPTER 5
m.i.c.e. MANAGEMENT
M.I.C.E. MANAGEMENT

The advances in technology could

not replace when people perfected the
process of collaboration, sharing and
networking where their minds meet for
shared purpose.
M.I.C.E. MANAGEMENT
MANAGEMENT
 The dictionary defines Management as getting things
done through effective people and efficient processes.
Peter F. Ducker defines a manager as “One who has
the task of creating a true whole that is larger than the
sum of its parts; a productive entity that turns out
more than the sum of the resources put into it.
M.I.C.E. MANAGEMENT

MAIN FUNCTION OF MANAGEMENT

•Organizing
•Planning
•Motivating
•Communicating
•Creating
•Controlling
•Problem Solving
M.I.C.E. MANAGEMENT
MAIN FUNCTION OF MANAGEMENT

Organizing

Organizing is the process of determining the special

activities to be accomplished toward the end objectives;
The gathering of these activities into relevant structures
and the allocation of the achievement of objectives through
these activities to the appropriate groups or individuals.
M.I.C.E. MANAGEMENT
MAIN FUNCTION OF MANAGEMENT

Organization
Organization is the way in which ideals and aims are
turned into a reality. The focus of any organization
must be to achieve the necessary action through its
personnel. There are several steps to follow in
choosing an organizational structure for an event.
1.Define the aims and objectives of the project
2.Analyze the background situation in which the event
has to be achieved.
3.List all the task to be undertaken.
4.Group together all related task.
M.I.C.E. MANAGEMENT
MAIN FUNCTION OF MANAGEMENT

Organization
5. Establish links between these groups of task.
6. Establish an understanding of respective roles for
all those involved.
7. Identify possible communication lines between
various groups.
M.I.C.E. MANAGEMENT
MAIN FUNCTION OF MANAGEMENT

 Having chosen the organizational lay out, the various task

should be allocated to each section. Nothing should be left unassigned.
The size of the structure will depend on the level, complexity, and
nature of the event. The structure maybe formulated in a chart. A large
event may require a more detailed chart.
After establishing the overall structure for the event, specify the
detailed task for each individual or group involved. Explain the
responsibility of each individual and make clear how it relates to
others. This process of allocating task will be needed for every
organizing group as well for every subcommittee and each staff
member.
M.I.C.E. MANAGEMENT
MAIN FUNCTION OF MANAGEMENT

PLANNING

Planning is the process of setting goals and deciding on

the best approach to achieve them. Careful planning is
essential to successful events. Things do not happen by
accident; they are produced by effective planning. Careful
planning is vital because it decreases uncertainty,
eliminates wasteful effort, and produces unity of purpose.
M.I.C.E. MANAGEMENT
MAIN FUNCTION OF MANAGEMENT

THREE TYPES OF PLANS which should be produced for

an event
1. Strategic plans direct an
organization towards its overall
objectives and consider the major
influences-political, economic and
environmental, etc.
2. Specific plans are designed to
achieve specific objectives such as
budget estimates, resource
production, and promotion plans.
 M.I.C.E. MANAGEMENT
MAIN FUNCTION OF MANAGEMENT

THREE TYPES OF PLANS which should be produced for

an event

3. Administrative, organizational, and

structural plans explain how the
objectives will be achieved.
M.I.C.E. MANAGEMENT
MAIN FUNCTION OF MANAGEMENT

MOTIVATING
In any demanding work situation, it is important to keep
the staff motivated and interested. Special effort is
necessary to keep motivation high because events demand
an extra ordinary commitment from every individual
concerned.
The MICE leader should know how to motivate his or her
employees. The MICE leader should try his or her best to
fulfill their individual group needs. A good example of
motivation is public recognition, especially in the local
event.
M.I.C.E. MANAGEMENT
MAIN FUNCTION OF MANAGEMENT

MOTIVATING
Giving small rewards such as free meals and free T-shirts
help motivate people and increase their productivity.

COMMUNICATING
Communication is the “ giving, receiving or exchange of
information so that the material communicated is
completely understood by everyone concerned and that
appropriate action follows(Watt, p. 59).”
M.I.C.E. MANAGEMENT
MAIN FUNCTION OF MANAGEMENT

COMMUNICATING
Effective communication is necessary to produce
to produce good coordination.

The following are the aims of the communication:

1. To transmit a message
2. To have the message accepted
3. To guarantee understanding
4. To attain correct action
M.I.C.E. MANAGEMENT
MAIN FUNCTION OF MANAGEMENT
COMMUNICATING

The following are the aims of the communication:

4. To attain correction
5. To give and receive information
If these objectives are not achieved, maybe the
message is not effective. For events, it is vital that
necessary actions are completed to implement the
event. There are several methods of communication,
namely verbal , visual, and electronic
comunications.
M.I.C.E. MANAGEMENT
MAIN FUNCTION OF MANAGEMENT
COMMUNICATING

Verbal communication is important but should not be

overused. Nonverbal communication consist of body
gestures, facial expression, eye contact, and personal
appearance. If used appropriately, it can help bring about
good relationships. Written communication is the most
common in MICE management, but it is often used
ineffectively. Paperwork should be minimized because it is
time-consuming to read and write. Visual communication is
becoming popular. Videos are used for product
promotionand staff training.
M.I.C.E. MANAGEMENT
MAIN FUNCTION OF MANAGEMENT
COMMUNICATING

An effective logo communicates a message and helps in

the success of an event. Visual communication also helps
to generate and retain interest among the staff members.
Electronic communication is the most modern method of
communication. Examples are computers, e mail, internet,
fax and mobile phones.They are very beneficial to MICE
management because events often take place in a big
location or in several locations that are far apart.
M.I.C.E. MANAGEMENT
MAIN FUNCTION OF MANAGEMENT
COMMUNICATING

After selecting the method of communication, effective lines

of communication must be established within the
organization. They maybe formal or informal. When the
information is transferred, it should result in correct
understanding and appropriate action. Thus, the
information should be clear, concise, courteous, correct,
complete and correctly directed.
MAIN FUNCTION OF MANAGEMENT
COMMUNICATING

 In general, crisis happen during an

event. MICE planners must be skillful in
managing crisis. An efficient MICE manager
must be able to control crisis in an
effective manner. The employees must be
ready to apply suitable solutions to the
crisis.
 MAIN FUNCTION OF MANAGEMENT
COMMUNICATING

The following are different ways to

control crisis:
1.Examine the crisis in a
pleasant way
2.Re-asses the aims or goals
3.Analyze the potential solution
 CRISIS MANAGEMENT

4. Study the effects of many

solutions
5. Choose the most appropriate
course of action
6. Carry out the best activity
7. Undertake follow ups to
prevent unecessary reputation.
 M.I.C.E. MANAGEMENT
MAIN FUNCTION OF MANAGEMENT

CREATING

Creating is the ability to produce an original idea or

thought through the use of imagination. A good MICE
manager should be equipped with innovative thinking skills
that will create an interesting event based on the needs of
the client of the client. He or she should be able to link
together suitable ideas to achieve the objectives on an
innovative and encouraging manner.
 M.I.C.E. MANAGEMENT
MAIN FUNCTION OF MANAGEMENT

CONTROLLING

Controlling is monitoring the performance of systems and

resources. Control is a management functions which
checks whether what is supposed to happen is happening
or is going to happen. It is a vital part of MICE management
because it is necessary for things to actually happen, not
just promised to happen. Control systems must be
established in the planning stages of an event to find out if
the objectives are achieved within the prescribed timetable.
 M.I.C.E. MANAGEMENT
MAIN FUNCTION OF MANAGEMENT

CONTROLLING
The following are the four stages of
effective control.
1. Plan what you intend to do
2. Measure what has beendone
3. Compare achievements with the blueprint
4. Take action to correct anything that is
not as it should be.
 M.I.C.E. MANAGEMENT
MAIN FUNCTION OF MANAGEMENT
PROBLEM SOLVING
Problem solving is an important skill for
people who are working on events. Problems
will always exist. A positive, innovative
thinker is needed to solve them. Problem-
Solving has different stages, namely:

1. Obtain the facts;

2. Specify the objectives;
3. Identify the problem;
 M.I.C.E. MANAGEMENT

MAIN FUNCTION OF MANAGEMENT

PROBLEM SOLVING
4. Formulate alternative solutions;
5. Select the best solutions;
6. Put the selected solution to
practice;
7. Continue making observations to
make sure that the chosen
solutionworks; and
8. Select a new solutionor adjust any
correctiveaction or go back to step
1.
 M.I.C.E. MANAGEMENT

OTHER MANAGEMENT CONCEPT

OTHER MANAGEMENT CONCEPT

There are other management concepts

that are relevant to MICE management.
These are decision-making, team
building, delegation,leadearship,staff
appraisal and training, authority,
responsibility of power, and crisis
management.
 M.I.C.E. MANAGEMENT

OTHER MANAGEMENT CONCEPT

DECISION-MAKING
Decision-making is an important part of
management in any kind of organization.
Decision-making involves the assessment
and implementation of possible
strategies. In the event, it is better to
use democratic decision-making and
involve as many people as possible. It is
advisable to use the collective knowledge
of the group in order to arrive at the
correct decision.
 M.I.C.E. MANAGEMENT
OTHER MANAGEMENT CONCEPT
TEAM BUILDING
Team building is the ability of an
organized group of people to work
together.
A good MICE manager should exert effort
to build his or team.
Unity of purpose and cooperation are
necessary to attain success in MICE
mangement. Formal training,informal
meetings, group decision-making, and
the involvement of the staff (paid or
volunteers) will help build an
effective team.
 M.I.C.E. MANAGEMENT
OTHER MANAGEMENT CONCEPT
DELEGATION
Delegation means giving people
something to do which they are capable
of achieving.Delegation is an important
mangement activity and is essentialto
the success of any event.Delegation is
not dumping all the boring and
difficult task on people. Delegation is
designed to attain success by using
everyone’s time, expertise and effort
to the best advantage. Motivation,
commitment and the opportunity to
accomplish real tasks are the result of
delegation.
 M.I.C.E. MANAGEMENT
OTHER MANAGEMENT CONCEPT
DELEGATION

It is important to select task that

will provide individuals with some
challenge and a sense of achievement
when they are completed. The team
leader should be aware of the capacity and
willingness of the individual or group to
handle the task being delegated. He or
she should delegate only to those who
are competent and capable of accomplishing
the task.
 M.I.C.E. MANAGEMENT
OTHER MANAGEMENT CONCEPT
DELEGATION

Clear instructions should be given on how

the task is to be done. During the delegation
process, the MICE manager should ask for
progress reports and check them regularly.

LEADERSHIP

Clear instructions should be given on how

the task is to be done. During the delegation
process, the MICE manager should ask for
progress reports and check them regularly.
 M.I.C.E. MANAGEMENT
OTHER MANAGEMENT CONCEPT

LEADERSHIP

According to D.C. Watt, leadership is

an interpersonal influence exercised in
a situation and directed through the
communication process toward the
attainment of a specific goal or goals.
To be successful, an event needs a
leader who is productive and capable of
influencing or inspiring a large number
of people.
 M.I.C.E. MANAGEMENT
OTHER MANAGEMENT CONCEPT

AUTHORITY, RESPONSIBILITY AND POWER

The management of the event must make

it clear where the authority,
responsibilty and power lie. It is
important that every individual knows
where he or she stands so that he or she
will not be tempted to underplay or
overplay his or her role. For every
decision, someone must take
responsibility, and everyone must know who
that person is.
 M.I.C.E. MANAGEMENT
OTHER MANAGEMENT CONCEPT

CRISIS MANAGEMENT

In general, crisis happen during the

event. MICE planners must be skillful
in managing crisis. An efficient MICE
manager must be able to control crisis
in an effective manner. The employees
must be ready to apply suitable
solution to the crisis.
 M.I.C.E. MANAGEMENT
OTHER MANAGEMENT CONCEPT

CRISIS MANAGEMENT
The following are different ways to
control crisis:
• Examine the crisis in a pleasant way
• Re-assess the aims or goals
• Analyze the potential solution
• Study the effects of many solutions
• Choose the most appropriate courses of
actions
• Carry out the best activity
• Undertake follow ups to prevent unecessary
reputation.
Let’s pray: