Adoption of Data Mining by the IBA

SUBJECT: BUSINESS ANALYTICS

SUBMITTED BY:
BRUNDHA N
JAYANTH J
GUDITHAVA RAKESH
KHALIQ AHMED
FARAZ PASHA
SUBMITTED TO:
PROF. KIRAN
Agenda
• ABOUT IBM
• ADOPTION OF DATA MINING BY THE IBM
• CHALLENGE FACED BY THE IBM USING DATA MINING
• SOLUTION IDENTIFIED BY THE IBM USING DATA MINING
• OUTCOME OF IMPLEMENTING OF DATA MINING IN IBM
About IBM
THE INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM), NICKNAMED BIG BLUE, IS AN
AMERICAN MULTINATIONAL TECHNOLOGY CORPORATION HEADQUARTERED IN ARMONK, NEW
YORK AND IS PRESENT IN OVER 175 COUNTRIES. IT SPECIALIZES IN COMPUTER HARDWARE,
MIDDLEWARE, AND SOFTWARE, AND PROVIDES HOSTING AND CONSULTING SERVICES IN AREAS
RANGING FROM MAINFRAME COMPUTERS TO NANOTECHNOLOGY. IBM IS THE LARGEST
INDUSTRIAL RESEARCH ORGANIZATION IN THE WORLD, WITH 19 RESEARCH FACILITIES ACROSS
A DOZEN COUNTRIES, AND HAS HELD THE RECORD FOR MOST ANNUAL U.S. PATENTS
GENERATED BY A BUSINESS FOR 29 CONSECUTIVE YEARS FROM 1993 TO 2021.
INDUSTRY: INFORMATION TECHNOLOGY
FOUNDED: JUNE 16, 1911; 112 YEARS AGO
HEADQUARTERS: ARMONK, NEW YORK, U.S.
AREA SERVED: 177 COUNTRIES
PRODUCTS AUTOMATION: ROBOTICS, ARTIFICIAL INTELLIGENCE, CLOUD COMPUTING,
CONSULTING, BLOCKCHAIN, COMPUTER HARDWARE, SOFTWARE, QUANTUM COMPUTING
 Adoption of data mining by the IBM
• IBM WATSON: IBM's flagship artificial intelligence platform, Watson, has been utilized for data mining purposes.
Watson uses advanced analytics and machine learning algorithms to analyze vast amounts of data and provide
valuable insights to users.

• IBM SPSS MODELER: SPSS modeler is a data mining software by IBM that helps organizations build predictive
models, identify patterns, and make data-driven decisions. It is widely used across various industries for data
mining tasks.

• INDUSTRY-SPECIFIC SOLUTIONS: IBM has developed data mining solutions tailored to specific industries, such as
finance, healthcare, retail, and telecommunications. These solutions help organizations in those sectors leverage
data mining for their unique needs and challenges.

• RESEARCH AND COLLABORATION: IBM has collaborated with academic institutions, research organizations, and
other companies to advance data mining techniques and applications. Their research has contributed to the
development of new algorithms and approaches in the data mining field.
• CLOUD-BASED SERVICES: IBM offers cloud-based data mining services through its IBM cloud
platform. This enables businesses to access data mining tools and capabilities on a pay-as-you-go
basis, making it more accessible and cost-effective.

• BIG DATA ANALYTICS: IBM's focus on big data analytics aligns with data mining efforts. They
have developed technologies to handle and analyze massive datasets, including unstructured
data, to uncover valuable insights.
Challenge faced by the IBM using data
mining
1. DATA QUALITY AND INTEGRATION
2. PRIVACY AND SECURITY CONCERNS
3. SCALABILITY
4. ALGORITHM SELECTION:
5. INTERPRETABILITY OF RESULTS
6. DATA BIAS AND FAIRNESS
7. COST AND RESOURCE ALLOCATION
8. REGULATORY COMPLIANCE
9. CONTINUOUS LEARNING AND ADAPTATION
 Solution identified by the IBM using
data mining
1. UNSTRUCTURED DATA ANALYSIS:
2. NATURAL LANGUAGE PROCESSING (NLP)
3. DOCUMENT INDEXING AND RETRIEVAL
4. ENTITY AND SENTIMENT ANALYSIS
5. AI-POWERED RECOMMENDATIONS
6. INSIGHT GENERATION
7. COGNITIVE SEARCH AND INSIGHTS
8. DOMAIN ADAPTATION
Outcome of implementing of data mining
in IBM
1. IMPROVED DECISION MAKING
2. IMPROVED PRODUCT DEVOLEPMENT
3. ENHANCED CUSTOMER INSIGHT
4. PREDICTIVE ANALYTICS
5. INCREASED EFFICIENCY
6. FRAUD DETECTION