Media and Information Literacy

Lesson 4: Types of Media

Subject Teacher: Ms. Errocel Shane D. Bellen, LPT
Learning Competencies:
Learners will be able to:

 Identifythe different types of media and

provide examples for each media type.
 Define media convergence in various
contexts.
 Create an activity matrix to compare and
contrast each media type.
 Types of Media:
I. Types of Media
a. Print Media
b. Broadcast Media
c. New/Online Media
 Interpersonal Communication Media
 Interactive Play Media
 Information Search Media
 Collective Participatory Media
II. Media Convergence
MEDIA
Channels or ways we
use to transmit or
communicate messages;
communication tools
 BROADCAST NEW/ONLINE
PRINT MEDIA
MEDIA
MEDIA
 Consisting of paper
and ink,
reproduced in a
printing process
PRINT that is traditionally
mechanical
MEDIA
KINDS OF PRINT MEDIA

TEXT MEDIA VISUAL MEDIA

A simple and flexible Pictures, photos,
format for conveying images, and graphics
ideas, whether that are used to
handwritten or channel
printed communication using
the sense of sight
EXAMPLES OF PRINT MEDIA
WHAT IS TYPOGRAPHY?
Refers to the art and technique of
arranging the visual component
of the written word; features
textual designs with optical
illusions to improve readability
and help convey meaning
EXAMPLES OF PRINTED MEDIA
EXAMPLES OF PRINTED MEDIA
WHAT IS GRAPHIC DESIGN?
Refers to the process of
visual communication that
organizes and presents
information creatively for a
particular purpose.
 Reaches target
audiences using
airwaves as the
transmission
BROADCAST medium (radio and
television)
MEDIA
KINDS OF BROADCAST MEDIA

AUDIO MEDIA MULTIMEDIA

Uses audio or voice Concerned with
computer-controlled
recording as a integration of various
medium in the media types where every
delivery of piece of information can
information to appeal be stored, communicated,
and handled digitally.
to the auditory sense.
EXAMPLES OF BROADCAST
MEDIA
 A term used to
integrate the
different
technologies
emerging on one
digital platform to
NEW/ONLINE
MEDIA organize and
distribute content
EXAMPLES OF NEW MEDIA
EXAMPLES OF NEW MEDIA
EXAMPLES OF NEW MEDIA
What is METAVERSE?
Metaverse is a fully immersive internet,
where we will be able to access
augmented and virtual reality and
interact with all sorts of environments
using persistent avatars and innovative
digital technology.
What is METAVERSE?
Defining The Metaverse: Where Realities Converge
At its core, the metaverse is a virtual universe that blends various
technologies, including artificial intelligence, virtual reality,
augmented reality, 3D animation, and blockchain. It's more than
just an effort to expand the internet; it's a transformative shift in
how we perceive and engage with the digital world. The seven
layers that comprise the metaverse (experience, discovery,
creator economy, spatial computing, decentralization, human
interface, and infrastructure) form a multifaceted ecosystem that
promises to empower users and creators alike. (www.forbes.com)
Interpersonal Communication
Media

Refers to online media that are

used to create and maintain
personal relationships.
Ex: Messaging apps
Interactive Play Media

Refers to digital games

Information Search Media
Refers to online media that are
used to store and retrieve
information
Ex: Blogs, Newsletters, Search
Engines
Collective Participatory
Media
Refers to online media that centers
on creating, sharing, and exchanging
information, ideas, and content in
online networks and communities.
Ex: Social Media
MEDIA CONVERGENCE
The merging of different
equipment and tools for
producing and distributing news
through digitization and
computer networking
Allows media to be
produced and
distributed on multiple
devices (technological
convergence) Communication

Synergy of
communication,
content, and
computing in the
digital world.
 FIELD EXAMPLES
Communication Social networks such as
Facebook, Instagram, etc.
Education Learning Management Systems
such as Moodle, MOOC, Google
Classroom, Edmodo, etc.

Advertising Digitized print ads across

different platforms
News News agencies such as CNN,
Inquirer, ABS-CBN, GMA, etc.
Entertainment Multimedia personalities such
as Oprah, Kanye West,
Rihanna, Vice Ganda, etc.
LET’S HAVE AN
ACTIVITY! 
What do you call this
traditional media which uses
frequency to send information?
a. Broadcast
b. Print
c. Digital
d. Online
What do you call the idea that
is delivered to the audience in
the form of images, audio,
documents, and files?
a. Content
b. Information
C. Message
d. News
What medium is more
accessible in far-flung areas?
a. Cellphone
b. Laptops
c. Radio
d. Television
What medium is used to
transmit moving images in
monochrome or color?
A. Cellphone
B. Laptop
C. Radio
D. Television
Why do news stations include
visual images in their news
stories?
a. It is easier to watch and
read
b. It makes the story believable
c. It's more fun
d. It is cheaper