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HOW CLIMATE

CHANGE IS KILLING
COFFEE ?

SAHIL ARORA
MBA 2B
COFFEE FACTS
COFFEE IS AT RISK
• COFFEE SPECIES 75 OUT OF 124 PLANTS ARE AT RISK OF EXTINCTION

• MAINLY ARABICA AND ROBUSTA

60% 40%
COFFEE IS AT RISK
CLIMATE CHANGE EFFECTS QUALITY
AND QUANTITY
SMALL SCALE GROWERS ARE HIT
HARDEST

70% of world’s coffee comes from


smallholder farms
CONSUMERS WILL NOTICE THE
DECLINE
• Prices will go up
• Quality will go down
• Premium beans will be harder to find
WHATS BEING DONE TO SAVE COFFEE ?
• In Ares that are heating up farmers are planting larger trees to shade
the smaller coffee plants underneath them

• Starbucks is working with farmers in providing seeds, monitoring


production and making strategies for production

• Initiatives by the governments in research.


Recommendations

1)Starbucks could study the genetic makeup of various Arabica


coffee
2)Starbucks could also try to devise strategies to deal with various
pests including the coffee berry borer, which caused significant
financial damage.

3)Starbucks could also financially aid the farmers.

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