The Inventor

First Egyptian Automotive Led Bulbs Manufacturer

Submitted To:
Dr. Ahmed Eltagy

Team members:
Ahmed Mohamed Ismail Shafey
Mohamed Saied Shafey Soliman
Ahmed Abdelrahman Ahmed Hagag
Mostafa Ali El Gendy
Executive
Summary
•The Inventor is preparing to introduce the first Egyptian automotive
led bulbs in the Egyptian market, the product can be compared with
hundreds of equivalent imported products while the inventor can have
a great competitive advantages in product availability and price and
warranty as well according to current and expected near future
situation in the Egyptian economy and foreign currency shortage and
inflation, from here it comes out the solution to increase domestic
industry and support our country economy as well as succeeding in
our market penetration and existence,
•The Inventor firstly targeting the segment of youth and adult car
owners customers from 21 till 45 years old whom are seeking a
practical solution with competitive price and accepted quality.
•The Inventor Targeting to penetrate the market whose size of more
than 500K annual sales from imported bulbs sales by gaining a market
share of 50K in the first year equivalent to 10% of Market and
achieving breakeven by last quarter of first year.
•The Inventor Positioning Plan to be a premium quality
manufacturer by a high product reliability which exceed customer
expectation
Vision & Mission
• Vision: Being a Domestic Market
Leader in The Automotive Led Bulbs in
Egypt, North Africa and Gulf.
• Mission: Deliver the First Egyptian
Automotive Led Bulbs by Premium
Quality and Competitive Price and
Support the Egyptian Economy to
overcome current Existed Situation
 MARKETING
MIX 7Ps
1- PRODUCT: Automotive Led Bulbs 30 & 55 Watt to be packed in wooden
premium box.
2- PRICE: A Competitive Price for Bulbs Set 650 for 30 Watt Bulbs Set, and
1000 For 55 Watt Bulbs Set.
3- PLACE: A Workshop Specialized in Headlights Tunning & Accessories for
B2C Business plus Distribution among wholesalers and accessories retailers for
B2B Business.
4- PROMOTION: A Social media campaign at first 3 Months to make a market
awareness by product specifications and bloggers interviews with products to
get customer confidence towards the product.
5- PEOPLE: having a strong CRM through a long period warranty providing
and easy and fast communication as being the first Egyptian manufacturer for
this product, Also having a strong relations with suppliers through building win
win deals with our suppliers.
6- PROCESS: After making bench marking with several factories at China and
getting the same equivalent tools to guarantee the process quality and
sustainability with minor deviations for quality.
7- PHYSICAL EXISTANCE: Having a known place to get warranty returns and
issues, plus a warranty card with full guidance for warranty.
 BASIC NEEDS IN B2B:

Increase Profit: INVENTORY Decrease Cost: INCREASE DECREASE TIME SOLUTION TO A BETTER END
The Customer will be TURNOVER: Cost of the inventory EFFICIENCY: WASTE: PROBLEM: CUSTOMER
able to increase his Customers Will have a will be reduced By Providing a premium The Time for imported As the Inventor main EXPERIENCE:
profit through a higher ITO As the dramatically as no need quality bulbs will sure bulbs is minimum 45 idea was localization for End Customer will
minimum buying cost payment will be at for 3 months order increase the efficiency Days while for the imported bulbs to acquire bulbs with high
which provide a good delivery so no need for (Huge QTYs) with MOQ for the service provider Inventor its only one provide the market by power 55 watt with 1
profit margin for him. advance payment and for foreign imported as no defects and week. bulbs while there is year warranty and by
waiting production and bulbs. immediate warranty shortage in foreign good competitive price
shipping lead time. replacement. currency and with a guaranteed
maintaining price at warranty due to local
reasonable level can be manufacturer.
accepted by end users.
BUYING USERS
Providing the user by good surface finished bulbs which
easy installed

CENTER:
Adding a plastic clear hand cover to be used by installer

Having a premium attractive wooden pack will facilitate selling

process to sales representative.
INFLUENCERS:
Having All Actual Specifications written would make seller familiar
with product.

Usually the wholesaler who really care for Profit which provided by good
price.
BUYER: No need for Advance payment as payment once delivery.
No Headache for Foreign Currency shortage and customs issues.

Good Relation and Network with Sellers at wholesalers which will

DECIDERS: give positive feedback about the Inventor product and facilitate
the introduction to main buyer.

Most of Sales Representatives are being involved in package

GATE
design and product specifications to don’t make obstacles for the
KEEPERS: key persons during taking decisions.
 FEATURE BENEFIT
High Led Power 55 Watt Better Night vision for end user

Long Lifetime Less Maintenance Expenses and usually LED

Bulbs are cheaper than Halogen on longer
lifetime

Features & Easy To Fit LED bulbs require no wiring changes to your
vehicle, and No Errors for Modern CANBUS
Vehicles
Benefits: More Energy Efficient 85% or more efficient than standard halogen
bulbs, meaning that they draw much less
energy from your vehicle.

warranty Secure for 1 year real warranty exchange

free
 Invento
r value

Inventor value
proposition strategy
•Value proposition strategy Inventor
choose to be
•As a start we will offer more less
•More for the same
•As our products will offer more benefits
and extended warranty for the customer
for same price
•As we are start up business and need to
take share from exits market and this is the
best strategy to attract customers.
Needs & Wants

Needs Wants
Safety Clear night vision in low light

Cost saving 1-5% less than Imported cost

2-long life time
Easy Standard Installation (Plug in Plug)
Security 1 Year Warranty with local Distributer and
immediate replacement for defect one.
Values

High performance

Easy to install

Availability

After sales services

Value equation

Compatibility
 Cost & Benefits
Benchmarking with
Competitors:
Business Model Canvas
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
 Providers of  Project services  The Inventor is  Brand awareness  Customers are car
parts and ( project offering the First  Customer experience owner from 18 to 50
components management , Egyptian Automotive  Quality years old and mainly
installation , Led Bulbs males customers
 Supply  Recommendation
 Customers looking for
partners integration and  Pay for light and not  Warranty for the flexible lighting
 Reseller and programing ) for equipment products and after solutions for cars
distributors  Research and concept sale services  Customer looking for
 Ad agencies development  A Safe Night Drive is good quality with low
 Sponsored  Manufacturing Our Mission, prices
organization  Supply chain Transform Your Light  Whom seek a safe
and events management  Attractive Packaging drive and use to drive
 Distribution  35 & 55 WATT Power. through highways due
 Operation  1 Year Warranty with even due to their work
nature or on a travelling
 Marketing special after sale
manner.
 Sales customer services
 Customer
services
Key Resources Channels
 Manufacturing We have choose and
facilities create several channels
 Distribution to reach our targeted
networks customers with our
 Human products :
resources  The Wholesalers
 The Car Accessories
traders
 The Tuners
 Direct Selling
 Social media and other
online tools
 Chill Out markets
 AMAZON

Cost Structure Revenue Streams

 Manufacturing facilities  Revenue from the wholesalers
 Cost of parts and components © Ahmed El-Tagy, AAST2022Revenues from direct sales and through online services
 Distributions and logistics
The Value Proposition Canvas
Product Customer
*1 Year Warranty with special after sale
customer services
*the First Egyptian Automotive Led Bulbs *Customer looking for good
that will make competitive price quality with low prices

*35 & 55 WATT Power * Customers looking for

flexible lighting solutions
for cars
Benefits
• Warranty
(Gain creators)
• after sale customer
*The quality of
services Egyptian product
• Brand awareness * The availability
• Egyptian product in the market

 Automotive Led *safe drive

Bulbs with good
quality

Features(Pain relivers)
Egypt and China according to Hoefstede: