Professional Documents
Culture Documents
Chapter 4 - Planning
Chapter 4 - Planning
Chapter 4 - Planning
7–3
What Is Planning?
Types of planning
1.Informal: not written down, short-term focus; specific to an
organizational unit (smaller organizations), little or no sharing of
goals with others in the organization, lacks continuity
Continue to win market share globally. Expand selection of competitively priced products.
Focus on higher-value products. Manage inventory carefully.
Reduce production costs. Continue to improve store format every few years.
Lower purchasing costs. Operate 2,000 stores by the end of the decade.
Integrate diversity. Continue gaining market share.
Gain ISO 14001 certification for all factories. (Target)
(L’Oreal)