Media and Information

Literacy
MEDIA AND INFORMATION:
CULTURES, COMMUNITIES AND TECHNOLOGIES

KYLE ANDRE L. ATIENZA

Subject Teacher
 Lessons and Coverage:
Lesson Topic/Title You’ll learn to...
No.
Lesson 1 INTRODUCTION ∙ describe how communication
TO MEDIA AND influenced by media and
INFORMATION information; and
LITERACY ∙ identify the similarities and
differences between and among
media literacy, information literacy,
and technology literacy; and
∙ discuss responsible use of media
and information.
 Expected Skills
✖ understand the basics of media and information
literacy
✖ justify the need to become media and information
literate
✖ create an interactive symposium for the
community focusing on being a media and
information literate individual
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LESSON 1
INTRODUCTION TO
MEDIA AND
INFORMATION
LITERACY
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Activity 1- Pre-Assessment
Situation: Imagine waking up one day to find no internet,
libraries, smart devices, newspapers, magazines, radio stations
and TV Channels have also disappeared.
1. How would you be informed of anything now?
2. How would you share information and communicate news and events?
3. What ways would you have to communicate with one other?
4. How would it affect the way you live?
5. What would society lose in this situation?
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MEDIA AND
INFORMATION
LITERACY
represented as the capability to access,
analyze, and invent media.
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These are the main benefits of MIL:

2. Media and information literacy
1. In the teaching and imparts crucial knowledge about 3. A society that is media
learning process, it functions of media and information and information literate
equips the teachers channels in democratic societies, fosters the development of
reasonable understanding about the free, independent and
with enhanced
conditions needed to perform those pluralistic media and open
knowledge to functions effectively and basic skills
empower future information systems.
necessary to evaluate the performance
citizens. of media and information providers in
light of the expected functions.
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To enjoy the benefits of MIL, the following are required:

2. The MIL curriculum should 3. Citizens should have
1. Media and
enable teachers to teach media knowledge about
information literacy
and information literacy to location and
should be considered
students with the objective of consumption
as a whole and include
providing them with essential information as well as
a combination of
tools so that they can engage with about the production of
competencies
media and information channels information.
(knowledge, skills and
as autonomous and rational
attitudes).
young citizens.
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To enjoy the benefits of MIL, the following are

required:
4. Women, men and 5. MIL should be seen as
marginalized groups, such as essential tool to facilitate
people living with disability, intercultural dialogue, mutual
indigenous people or ethnic understanding and a cultural
minorities, should have equal understanding of people.
access to information and
knowledge.
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Media Literacy
✖ Media literacy is the understanding to access, analyze, create,
reflect and act using all forms of communication.
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Forms of Media
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Functions of Media
✖ Media act as channels of information and knowledge
through which citizens communicate with each other
and make informed decisions.
✖ Media facilitate informed debates between diverse
social actors.
✖ Media provide us with much of what we learn about
the world beyond our immediate experience.
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Functions of Media
✖ Media are means by which a society learns about
itself and builds a sense of community.
✖ Media function as a watchdog of government in all its
forms, promoting transparency in public life and
public scrutiny of those with power through exposing
corruption, maladministration, and corporate wrong-
doing.
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Functions of Media
✖ Media are essential facilitators of democratic processes
and one of the guarantors of free and fair elections.
✖ Media are a vehicle for cultural expression and cultural
cohesion within and between nations.
✖ Media function as an advocate and social actor in its own
right while respecting pluralistic values.
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Information Literacy

✖ Information Literacy is a set

of skills requiring people to
recognize when information
is needed and have the
ability to locate, evaluate,
and use effectively the
needed information.
 Information Literate Person is able to: 19

1. Determine the extent of information

needed. Information literacy relates
2. Access the needed information and its traditional skills like reading,
sources critically. researching, and writing; but there
3. Evaluate the information and its sources are new ways to read and write
critically. these are:
4. Incorporate selected information into ✖ Consuming Information
one’s knowledge base. ✖ Producing Information
5. Use information effectively to
accomplish a specific purpose.
6. Understand the economic, legal, and
social issues surrounding the use of
information ethically and legally.
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Technology (Digital) Literacy
Learners who have obtained
✖ Technology literacy is Technological Literacy are
the skill of a person, able to:
working independently
1. Problem-solve
and with others, to
responsibility, 2. Communicate
appropriately and 3. Locate, use and
effectively uses synthesize information
technology tools to found using technology.
access, manage, 4. Develop skills necessary
integrate, create and to function in the 21st
communicate century.
information.
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ESSENTIAL LEARNING

✖ Communication is a process that involves transmission of

messages, performance of rituals, competing over attention,
and reception of messages as dictated by context and culture.
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ESSENTIAL LEARNING
✖ Media and information are necessities of your communicative
lives.
✖ When you understand and use various media forms to access
information, you consider yourself media literate.
✖ An information literate person, on the other hand, is able to “to
recognize when information is needed and to locate, evaluate,
effectively use, and communicate it in its various formats.
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ESSENTIAL LEARNING
✖ “When you are technologically or digitally literate, you are able
to utilize different “digital technology, communication tools or
networks to locate, evaluate, use, and create information.
✖ “Critical thinking is necessary for discerning the media source
and the kind of information that you use.
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Performance task
✖ INFOGRAPHIC PORTFOLIO
✖ Instruction: Work on the first part of your portfolio by creating
a media and information literacy article. By the end of the
quarter have at least three articles ready for publishing about
what you have learned in this chapter. Here are some questions
that you can use in creating your articles:
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Performance task
✖ What was your perception of media before this
lesson? What is your view of media now?
✖ What is the most relevant function of media to
you? Why?
✖ Can you recall a recent situation wherein media
and information literacy could have been useful?
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You can use different platforms in creating your articles. Be creative in writing
your articles. You can use Filipino or English in writing.
Format:
✖ Font: Times New Romans, Arial or Tahoma
✖ Font Size: 12”
✖ Margin: Narrow
✖ Paper: Long
✖ Images: 2 per article
✖ Platform: Canva, Adobe Photoshop, Microsoft Publisher, Microsoft Word
✖ Submission: First Mid-quarter Examination
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RUBRICS
Technical Content (10pts) Presentation (10pts) Organization (10pts)

Topic mastery, including Clearly identified Easy to read

technical correctness purpose and approach Grammatically and
Appropriate level of detail Content is clearly stylistically correct
and thoroughness of organized and supports Uniform writing style
documentation the objective