TABLE OF CONTENT

E BUSINESS
• DEFINITION
• BRIEF HISTORY

CATEGORIES
 B2B
 B2C
 C2C
 C2B
 B2G
 B2B2C

 PROS & CONS

 SUMMARY & CONCLUSION
 E- BUSINESS
E business or online shopping means business transaction that take place online with the
help of the internet. The term e-business came into existence in the year 1996. E-business is
an abbreviation for electronic business . So the buyer and the seller don’t meet personally.
It includes:
 Online shopping
 Online ticket booking
 Social networking
 HISTORY OF E-BUSINESS
1970
E business meant the facilitation of commercial transaction electronically using technology such as Electronic Data
Interchange (EDI) & Electronic Funds Transfer (EFT) allow business to send commercial documents like purchase orders or
invoices electronically.

1980
 The Growth and acceptance of credit cards.
 Automated Teller Machine (ATM).
 Telephone Banking.
 Airline reservation system.

1990
 The internet commercialized and users flocked to participate in the form of dot-com or internet start up.
 Innovative application ranging from online direct sale to e-learning experience.

2000
 Many European & American business companies offered their services through the world wide web.
 Since then, people began to associate a word E-business.
BUSINESS TO BUSINESS (B2B)
 If the nature of your products or services is geared towards meeting the needs of businesses, setting up a
B2B strategy is your best bet.
 The advantage of this business model is that order sizes are usually large, and repeat orders are very
common, if you maintain the quality of your products and services
 An example of a great B2B model is Media Lounge.

BUSINESS TO CONSUMER (B2C)

 This is the model you should adopt if your products/services are targeted primarily towards individuals.
 An example of a successful B2C business is Portugal Footwear.

CONSUMER TO CONSUMER (C2C)

 While B2B and B2B business concepts are familiar, Customer-to-Customer (C2C) is a concept unique to
ecommerce.
 This is mainly due to the similar demand of the platforms such as Craigslist, OLX, and eBay.

CONSUMER TO BUSINESS (C2B)

 Customer-to-Business (C2B) business model is another great concept that is popular mainly due to platforms
that cater to freelancers.
 freelance workers work on tasks provided by clients. Most of these clients are commercial entities and
freelancers are often individuals.
BUSINESS TO GOVERNMENT (B2G)
• Business to Government (B2G) is an ecommerce business model where a business markets its
products to government agencies.
• If you want to choose this ecommerce business model, you will have to bid on government contracts.
• Governments usually put up requests for proposals and ecommerce businesses then have to bid on
government projects

BUSINESS TO BUSINESS TO CONSUMER (B2B2C)

• When a business sells products to another business, and then that business sells to the consumers
online, this is what is defined as B2B2C ecommerce.
• There are three parties involved in this type of ecommerce business model. For example, if you
choose to go with it, you will have to partner with another business, and only then can you sell its
products and offer the partner a commission for each sale.
 PROS AND CONS OF E-BUSINESS
PROS
Lower overhead expenses: Many small e-commerce businesses can be operated by a solo entrepreneur, which
means you likely won’t need to hire employees until you have sufficient revenue and sales to justify hiring
someone.

24/7 selling opportunities: E-commerce businesses are open as long as the internet doesn’t crash, since you don’t
need to be available every time someone makes a purchase.

Larger customer base: Anyone your business can deliver to, who has access to the internet, is a potential customer.

Customer data collection and customer targeting capabilities: You’ll have access to customer data. You should be
able to track customer buying habits and send out automated and customized emails encouraging future purchases.

Preferred method of shopping: According to a 2022 Raydiant report, 55.6% of customers prefer shopping online.
CONS
No customer in-store experience: According to Raydiant, 44.4% of consumers still prefer shopping
in person when possible.
Delivery: Many e-commerce businesses offer next-day delivery, and Amazon offers some
customers same-day delivery. However, a one-person e-commerce store can’t usually ship items
to customers as quickly.
Technology and security: Phishing, malware, and ransomware can compromise or shut down
your e-commerce business. You could be locked out of your systems or data if you don’t have
sufficient protections in place.
Easy price comparison and matching: Consumers can compare prices almost immediately.
EXAMPLE
 CONCLUSION
 E-business is a great way for business and consumer to interact internationally.
 The future of E-business drastically progress over the year as the amount of internet users among
businesses and consumers grows drastically every year.
 The social network playing the important role in online market.
 E-business support the relationship between the customer and companies such as emails.
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