THE HOSPITALITY AND TOURISM

INDUSTRY
What is hospitality?
Hospitality
Hospitality is the
friendly and generous
reception and
entertainment of guests,
visitors, or strangers.
What is tourism?
Tourism
Tourism is travel for pleasure or business; also the
theory and practice of touring, the business of
attracting, accommodating, and entertaining tourists,
and the business of operating tours.

Tourism is the temporary movement of people to

destinations outside of there normal place of work and
residence and about activities they undertake during
their stay and the facilities created by destinations to
cater to their needs.
Who is a tourist?
WHO IS A TOURIST?

A TOURIST IS ANY PERSON WHO VISITS A COUNTRY

OR PLACE FOR MORE THAN 24 HOURS BUT LESS
THAN A YEAR FOR A VARIETY OF REASONS OTHER
THAN EMPLOYMENT.
TYPES OF TOURISTS
INTERNATIONAL: A TOURIST WHO TRAVELS
OUTSIDE HIS/HER OWN COUNTRY OF
RESIDENCE.
EG. JAMAICA TO USA

REGIONAL: A TOURIST VISITING WITHIN A

SPECIFIC GEOGRAPHICAL REGION
EG. JAMAICA TO CUBA.
TYPES OF TOURISTS
DOMESTIC: A TOURIST SPENDING AT LEAST
ONE NIGHT AWAY FROM HIS/HER NORMAL
PLACE OF RESIDENCE BUT WITHIN HIS OWN
COUNTRY.

DAY VISITOR: A PERSON VISITING ANOTHER

PLACE FOR LESS THAN 24 HOURS BUT DOES
NOT STAY OVER NIGHT.
WHAT IS TOURISM?

THIS IS THE TEMPORARY MOVEMENT OF

PEOPLE OUTSIDE OF THEIR NORMAL PLACE
OF WORK AND RESIDENCE.
Types of tourism
 TYPES OF TOURISM
ECO TOURISM: THIS PROMOTES CONSERVATION OF THE
ENVIRONMENT IN ITS NATURAL STATE

COMMUNITY TOURISM: THIS INVOLVES THE

RELATIONSHIP BETWEEN TOURIST AND COMMUNITY
MEMBERS.
 TYPES OF TOURISM
CULTURAL HERITAGE TOURISM: THIS IS THE PRESERVATION OF THE HISTORY AND TRADITIONS OF A COUNTRY.

SPECIAL EVENT TOURISM: THIS IS THE CREATION OF ACTIVITIES DESIGNED TO ATRACT TOURIST. EG SPORTING EVENTS.
What are some agencies
in Jamaica that promotes
tourism ?
AGENCIES THAT PROMOTES TOURISM
JAMAICA TOURIST BOARD (JTB) RESPONSIBLE FOR
MARKETING.
TOURISM PRODUCT DEVELOPMENT COMPANY (T.P.D.CO)
IT CERTIFIES, FOCUSES ON HOTEL STANDARDS AND WORK
ATTITUDES.
JAMAICA ASSOCIATION OF VILLA AND APARTMENTS
(J.A.V.A)
JAMAICA HOTEL AND TOURISM ASSOCIATION (J.H.T.A)
PROMOTES AND IMPROVE INDUSTRY STANDARDS.
HUMAN EMPLOYMENT AND RESOURCE TRAINING
(H.E.A.R.T).
MINISTRY OF TOURISM
What is a tourism trend?
Tourism trend
A tourism trend is a general
tendency or direction of tourist
behavior. New changes in
consumer demand and
development in destinations are
essentially current trends in
tourism.
 SECTORS OF THE HOSPITALITY
INDUSTRY
TRANSPORTATION: THE MEANS OF GETTING FROM ONE
PLACE TO THE NEXT. E.G. AIRLINE
ACCOMODATION : A PLACE TO SLEEP. EG HOTEL.
ACTIVITIES /ENTERTAINMENT : EVENTS DESIGNED FOR
RECREATION EG CONCERTS
FOOD & BEVERAGE: A WIDE VARIETY OF SERVICE
ESTABLISHMENTS OFFERING MEALS, SNACKS AND
DRINKS
SHOPPING: ORGANIZATIONS INVOLVED IN PROVIDING A
VARIETY OF GOODS FOR VISITORS, MAINLY SOUVENIRS
SUPPORTING SERVICES: SUPPLIES TO THE SERIVCES,
E.G.
CONSTRUCTION ,FOOD PRODUCE,INSURANCE
HOSPITALITY INDUSTRY
THIS IS THE RECEPTION AND ENTERTAINMENT
OF GUEST , VISITORS OR STRANGERS. IT IS AN
IMPORTANT INDUSTRY THAT CATERS TO AND
RECIEVES GUESTS
What are some career
found in the hospitality
industry?
CAREERS IN THE INDUSTRY
BELLHOP MASSEUSE
CHEF RECEPTIONIST
HOUSEKEEPERS WAITER/WAITRESS
STORE CLERK HOUSEMAN
ACCOUNTANTS GARDENERS
BAR TENDERS LAUNDRY ATTENDANT
MUSICANS SECURITY GUARD
HAIR DRESSERS LIFE GUARD
 What are some careers
found in the dining room?
(research 20 of these and record in your notebook)
What is marketing?
Marketing
Marketing refers to activities a company undertakes to
promote the buying or selling of a product or service.
Marketing includes advertising, selling, and delivering
products to consumers or other businesses.
Market research
Market research
the action or activity of gathering information about
consumers' needs and preferences.
Is market research important?

Who normally do a market research?

Why market research normally done?

The importance of market research
Market research blends
consumer behavior and
economic trends to confirm
and improve your business
idea and business function.
TOURIST RESORT
AREAS IN JAMAICA
 NEGRIL
•THE CAPITAL OF CASUAL
 MONTEGO BAY
•THE COMPLETE RESORT
 OCHO RIOS
•CENTREPIECE OF JAMAICA
 KINGSTON
•THE HEARTBEAT OF JAMAICA
 SOUTH COAST
•OFF THE BEATEN TRACK
PORT ANTONIO
•NATRUALLY
What are some
advantages and
disadvantages of
tourism
 THE ADVANTAGES OF TOURISM
1. FOREIGN CURRENCY
2. EMPLOYMENT
3. IMPROVED STANDARD OF LIVING
4. BETTER HEALTH CARE
5. IMPROVE INFRASTUCTURE eg. light,water,road
6. IMPROVE SUPER STRUCTURE eg. Hotels
7. PRESERVATION &RECREATION OF SANDY
BEACHES
8. ENCOURAGES CREATIVITY
9. LANGUAGE BARRIERS BROKEN DOWN
DISAVANTAGES OF TOURISM
1. POLLUTION ie.land, water, air, noise
2. HARASSMENT
3. OVERFISHING
4. TOO MUCH FOREIGN LANGUAGE INFLUENCE
5. RISE IN PRICES
6. INCREASE CRIME
7. PROSTITUTION AND HOMOSEXUALITY
INCREASE
8. ILLEGAL VENDING
9. RURAL AND URBAN MIGRATION
INDUSTRIAL ASSOCIATION
Workplace relationship: this relates to
fostering good relationships in the
workplace.
It is facilitated by human relations industry
guidelines. the trade union along with other
government organizations are responsible
for workers compensation ,vacation
leave ,health insurance benefits and lunch.
TYPES OF TOURIST UNION
General union-represent workers such as caters
Industrial union- such as those in bauxite
White collar union-workers such as office staff and
teachers
They are responsible to see that workers get those
holidays which are due to them and that they are
treated fairly overall
Parishes and their capital
And attractions in each
PARISHES CAPITALS AND ATTRACTONS
PARISHES CAPITALS AND ATTRACTONS
Name the parish
Parishes and Capitals