Potions&Latte

coffeeshop

Zenfira Mammadzada
Dilbar Madatli
Ceyhun Mammadov
BBA-041
.
1

CONCEPT AND VISION

 VISION
Vision Statement:
Creating a magical and enchanting coffee experience
inspired by the world of Hogwarts.

Providing a unique and immersive atmosphere where

customers can feel like they're part of the wizarding world
Offering exceptional quality coffee, delicious treats, and
exceptional customer service
 Vision:Concep
t
Our coffee shop will be in a loft style,
quiet environment, suitable for work.
The drinks offered by our coffee shop will be only
traditional coffees and cookies. CoffeShop’s theme
will be “Hogwarts”.
Our target customer type is people who work
freelance, students, people who work on any work
with their laptop or notebook, people who do
business meetings.
Our general goal is for people to be able to do the
things they want in a comfortable and friendly
environment while enjoying the delicious coffee.
 MISSION
Mission Statement: To provide a wider range of
experiences that go beyond just coffee, bringing the magic
of Hogwarts to life

Offering a diverse menu of coffee beverages, delicious

treats, and magical surprises.
Engaging customers through themed events, workshops,
and collaborations that promote creativity and a sense of
belonging.
 Customer experience

Customers say that ours is the first coffeeshop in Baku

that fits this concept.

They describe it as a place where they can comfortably do

their work, quiet, at the same time soft.

Students are satisfied with the compatibility of prices.

Interactive elements and experiences that allow customers

to feel like they are part of the wizarding world.
 CORE
VALUES
Excellence Imagination Inclusivity

Striving for excellence in Creating a welcoming and

every aspect of our coffee Encouraging imagination and inclusive environment where
shop, from the quality of creativity through our themed everyone feels valued and
our coffee to the customer decor, events, and interactive accepted, regardless of their
service experience elements background or interests,
Feel themselves as in the real
world of Hogwarts
 2

Legal and Regulatory Compliance

.
 Legal Steps

.
1.We approach the nearest Asan Service Center and buy an "asan number" for 18 AZN.

2. After getting the “asan number" (18 azn), the next task is to find an accountant.
All reports, payments (bank transfers that you will make here in the coffee shop,
salary payments of employees if they have cards, registration and
withdrawal of employees, labor concluding and canceling the contract, etc.
transactions are included, the rest of the steps can be clarified by talking to the accountant)
tax payments are also included here
(physical as a person for payments to be made from the monthly turnover (2%)
and for the rent of the property paid tax payment,
employee insurance payment (22%), etc.)
 Legal Steps
3. In addition to the tax issue, it can be entered into the cash register. We use the Azsmart cash register and the
monthly fee is 15 AZN. When we bought the device, we paid 420 AZN. Bank is applied for card payments. You can
.
get a pos terminal either in cash (750 AZN) or with installment payment.

4. After the ASAN number is activated, we apply to the advertising agency (COPAT). We go here and officially
register our logo and name. Our name, which will be printed on the door, is registered here and the fee is determined
and measured after calculating the dimensions of the advertisement according to the dimensions of the advertisement.
The fee is paid to 2 places: to the State (20 AZN) and to ADRA (220 AZN).

5. After applying to COPAT, if you don't want someone else to buy and copy your logo, you approach here together
with the author of the logo. Then, if they give a positive opinion, you are officially registered. (Located behind
Government House)
 Rent
.
1. Maximum rent of 3k will be more convenient for a beginner.

2. We will pay tax on the rent specified in the

contract with the landlord. (14% of the rental price)

3. If you have agreed with the owner of the rent for a good price,
for example 2k, then it is advisable to conclude the contract for
a minimum of 3 years. If the price is high but the location is suitable, then
you can conclude it for 1 or 2 years.

4. After the location and price are agreed upon,

the notary goes to the notary and the official contract is signed.
 Initial Expenses
.
1. Of the coffee equipment, the coffee machine and grinder are the most expensive
things.
You can find a coffee machine for 1,500-6,000, and a grinder for 400-1,500.

2. The cost of assembling the bar is 8,000 AZN if it is a professional bar, and 1,000
AZN if it is a simple bar.

3. Equipment varies depending on the varieties you want to buy. But basically, it
will cost between 800-2800. Here: Crystal, decorative glasses, teapot, candy bowl,
shaker, muddler, bar spoon, powder, pitcher, cleaning supplies
 Advertising
.

Advertisements must be posted on Instagram 1 month before the

location opens.

A monthly advertising budget should be created.

We can control it at SMM or ourself.
We decided to hire an SMM employee.
Monthly salary of SMM employee: 250 AZN.
.
3

Business Planning
 Monthly Report on Sales

An average of 40 customers come to our coffeeshop

every day. On average, 10 of them order latte, 15
cappuccino, 5 Americano, 5 Espresso and 5 tea (with
cake).

On average, 24 kilograms of milk, 2 kilograms of

Brazilian coffee, 5 kilograms of tea, and 40 packs of
napkins are used per month.
 Products that we use

Tea-
Milk- Milla Coffee Beans-
Azerchay
(2 AZN for 1kg) Brazil Dulce
(18 AZN for 1kg)
(32 AZN for 1kg)
 Income Statement
Sales: An average of 40 customers come to our coffeeshop every
day. On average, 10 of them order latte, 15 cappuccino, 5
Americano, 5 Espresso and 5 tea (with cake).

Monthly usage (Inventory beginning and Purchases) :

On average, 24 kilograms of milk, 2 kilograms of Brazilian coffee,
5 kilograms of tea, and 40 packs of napkins are used per month.

Rent: We rent a place which costs us 3000 AZN per month.

Tax: We paid 20% Income Tax.

Wages: We are going to hire 1 Barista and 1 housekeeper and 1

Accountant. Their wages are going to be 300 AZN, 250 AZN, 300
AZN per month, respectively.

Utilities: Electricity-550 AZN,Internet-50 AZN,Water-80 AZN

Balance Sheet
Cash Flow
.
4

Location Selection
 Market Analysis:Location

.
First, we will open a coffee shop near the 28 may
metro station, There are two coffeeshops nearby.
One is small, with few customers, CoffeeRoasters,
and the other is our main competitor, CoffeeLea,
which already has own customer base.

As I said, since our target customers are

businesspeople and students, we choose this
location, considering that there are many workplaces
and universities (ASOIU, Baku Music Academy etc.
) around.
.
5

Menu and Offerings

 Menu and Offerings

A wide selection of handcrafted coffee beverages

inspired by Hogwarts houses and characters.

Delicious pastries, snacks, and desserts that

capture the essence of the wizarding world.

Seasonal and limited edition offerings to keep

customers engaged and excited.
Menu and Offerings
Espresso ---4 AZN

Americano ---5 AZN

Cappuccino ---5 AZN

Latte ---6 AZN

Tea ---3 AZN

Cookies ---3 AZN

(service charge: %5)
.
6

FUTURE
 Milestones and Future Plans

Milestone 1 Milestone 2 Milestone 3

Successful launch Establishing a

loyal customer Expanding our
of the Hogwarts
base and receiving presence by
Theme Coffee
positive feedback opening additional
Shop, creating a
on the magical branches in other
buzz in the
experience we cities and regions
community
provide
 Milestones and Future Plans
In addition to increasing the number of
branches, our future plan will be to enrich the
types of products we sell. However, the main
goal is not to increase the number of species,
but to diversify the species to marginality.
Like buying exotic coffees from different
countries. We want to distribute our branches
to places around the university.
We aim to host Hogwarts themed parties,
collaborating with Warner Bros. and other
Harry Potter-related entities to create
exclusive merchandise and experiences
Thank you for joining us
on this magical journey!

Together, let's create a wider impact and

make our Hogwarts Theme Coffee Shop-
Potions &Latte an unforgettable
destination!