B-PRO 2.

0
Wipro’s exclusive business innovation challenge

TEAM NAME: STARGAZE

TEAM MEMBERS:
• Nitin Madhukar
• Kritika Pandey
• Tanishq Vaishnava

B-PRO 2.0
 How can Alpha foray into consulting industry and become amongst the top 10 consulting companies in the next 5-10 years?

• The SME’s in the world are increasing at a rapid pace, and every organization is wanting to be a market leader, or be gaining profits and
increase the market share if not become a market leader.

SME’s Trade and

Manufacturing Service

Construction Other Service

Sectors
• There are a large number of SME’s in the world and a large number of the companies require consulting because it’s difficult to handle
large amounts of data and analyze it efficiently. If not analyzed efficiently it will further lead to losses which could be potential profits.
• The Revenues and profits for Alpha Ltd is increasing gradually and to further increase the profits and tap into the untapped sector of
consulting where competitors are not many, has a huge potential to gain profits since the number of industries which require domain and
technical expertise is on the rise. The pandemic caused a lot of difficulties to a lot of MSME’s and other service industries.
• The limited number of consulting firms could not cater to all the sectors and organizations and a lot of organizations were left hopeless and
in despair.
• The rationale behind Alpha foraying into consulting industry is because there is huge opportunity to gain profits and increase the ratio of
Revenue/Profits from 5.6875 to near about 7.5 in the next quarter and it will keep increasing there after since the number of service sectors
in India as well as in the rest of the world is increasing and to cater to all the sectors who needs consultancy, everybody is looking out for a
big name in the industry to help them in the technical and other aspects to gain profits.
• In the unprecedented times of Covid, a large number of companies have adopted new ways of working and even the client driven sector
had to adopt to new methods. To achieve greater efficiency and greater profits, they needed expert advice on various things which the
consultants could provide, Alpha following a 4M framework, bring together a lot of brilliant minds that can cater to any type of problem in the
world.

B-PRO 2.0
 Competition Mapping
Path for Growth
Amalgamation:
Acquiring smaller firms in the consulting industry will help gain market share and the growth will
be faster and give a competitive edge in the market too, while in the space of organic growth,
the current skilled employees and entrepreneur knows the company strategies and operations
and can provide subsequent solutions of how to acquire and which firm to acquire so as there
is no loss of potential competitive edge, resource or capability crunch at any point of time.
Opportunity Size:
• Alpha has also relaunched its Technology and Engineering services to deepen alignment with clients’
changing technology needs as well as advanced technologies such as artificial intelligence (AI), Internet
of Things, Web3, blockchain, and 5G.
• Seeing the Annexure 3, the Cloud service usage in the cross industry, there are a lot of industries in the
Beginner (32%) and Intermediate users (49%) which accumulates to 81% of the total cross industry
average using some or significant amount of cloud services. They have potential to grow into larger
profits if guided into the right direction with the right technologies and offer quantifiable results to the
products and solutions.
• In the Annexure 3, even in the manufacturing industry, 79% of it uses some or significant amount of cloud
services. Keeping in mind the unprecedented activities that have happened like Covid, or some other
activities that can occur in future, a lot of the cloud service usage is going to be in the Leaders category
soon, and to help them gain faster growth, immediate increase in market share, it requires a good
knowledge and experience and Alpha is a company which focuses on all these aspects of technology
and innovation and communication and caring which further can make consulting the next big thing to
bring in profits for the company.
• Consulting in the domain of sustainability front is the talk of the hour in the industry, Alpha has always
been a committed company working towards the better future for its customers and the communities,
Alpha being a company that is proudly committed to become the first fortune 500 company to achieve net
zero carbon emission, foraying into this front of providing solutions in the field of sustainability for different
industries will give a lot of clients and market share as not much competition is there on this front.
Investment Seeking from the Board: 120 Crores in total, that includes mergers and acquisitions,
Training and Electronic devices.

Mergers And Profit will increase as the clients will

Acquistions increase due to inorganic growth of the
8%
2%
company and also will acquire more
Training of Future Profits clients as the clients seek a consultancy
Employees for
Cloud services after Investment: by seeing the client base.
90% Profits will increase by about 70k Cr and
Laptops and
courses the Next quarter is expected to have a
B-PRO 2.0 profit of 3.9 – 4k Cr profit.
 THANK YOU
From: TEAM STARGAZE
College: Symbiosis Institute of Business
Management, Bengaluru

B-PRO 2.0