Learning from web2.

0 expo
Click to edit Master subtitle style

San Francisco, CA
May 2010

4/21/12

The buzz at web 2.0 expo

Twitter @my-name, thats the way to introduce oneself Everyone except Facebook talked about & Facebook Facebo ok Socia Social interfaces, social media, social Ads l for everyone

API

Integrati on

If you dont have an API in 2010, you got to be kidding! Open distribution, multi-platform, trans-media story-telling
Mobil e/ Locati on HTM

Innovation with iphone apps rules despite the walled garden

Intern et
4/21/12

L5

Is the way to go, but with backward compatibility for now

As an operating system Tim Oreilly

API : Evolve your business model

SamRamji Vice President, Strategy at Sonoa Systems President of the Board at CodePlex Foundation
Sr. Director, Platform Strategy at Microsoft Director, Emerging Business at Microsoft Director, Market Development at BEA Systems

The web is going from direct to indirect

And beyond the browser

Myth : Companies supply content that developers demand

Reality: Companies demand 4/21/12 attention of app-developers who

Framework for API development

REST first

SOAP developers : 200,000 REST developers : 2-5million XML or JSON

Dont invent something weird

Keep responses simple and small Keep calls granular

Use OAuth 4/21/12

Social Gold : the design of Farmville and other social games Design Elements

Amitt Mahajan
Director of Engineering at Zynga Lead Developer (FarmVille) Co-Founder at MyMiniLife, Inc. Programmer at Epic Games

Core game-play

Social Actions

Natural game flow Increase decision points Reduce UI complexity Appeal to

Light (e.g. poke, like) Heavy (E.g. comment) Mixture of both Keep them short

Art Direction
4/21/12

Play sessions

Framework to succeed with social games

Sustaining players Capturing a player

Regularly scheduled tutorial Hidden but effective updates Long term value Gradually introduce complexity Events Tackle non-design challenges too

Enable Expression Increasing Retention

Social ROI Leave users wanting for more Status symbols Give them a reason to come back

Let their friends help Enable investment Growing users first social Engage through

Make it valuable to be social easy to invest

Surface the value they receive Social actions in core, not forced 4/21/12

The state of the internet Operating System

- Tim Oreilly

Ask yourself for a moment, what is the operating system of a Google or Bing search? What is the operating system of a mobile phone call? What is the operating system of maps and directions on your phone? What is the operating system of a tweet? The resources that are critical to this 4/21/12

Who owns what the internet platform wars

4/21/12

4/21/12

Create more value than you