Presentation on Hariyali kisaan Bazaar

Presented by Shilpi Rani

4/21/12 Yadav

Pankaj

Hariyali Kisaan Bazaar

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Introduction
Hariyali kisaan bazaar is an invovative chain

of rural agricuture supermarket setup in India 2002 by DCM Shriram consolidated Ltd. Pradesh, Haryana, Punjab and Uttaranchal kisaan bazaar.

It was started in five states - Rajasthan, Uttar Mr. RAJESH Gupta is a president of hariyali The large-format HKB outlets range between

10,000 and 15,000 square feet, while the smaller format is in the 3,000-6,000 square 4/21/12 range. feet

 At present DSCL has a total number of 302

stores in eight states viz-U.P, Rajasthan, Punjab, Harayana, Chattisgarh, Maharashtra, MP and A.P 223crore during third quarter of the last fiscal from Rs. 216 in the same period of last year.

Financially HKB turn over of went up to Rs.

Hariyali Kisaan Bazaar centre operates in a

catchment of about 20 kms. A typical centre caters to agricultural land of about 5000070000 acres and impacts the life of approx. 4/21/12

Company Overview
q The Delhi Cloth & General Mills Co. Ltd.

(DCM)

was founded by Sir Shriram in 1889.

q In 1990, to create more manageble business

entities , DCM Ltd. Was restructured into four separate Companies

DCM Shriram Consolidated Ltd. Fertilizer & Chemicals Ltd. Cement Works Bharat Mills and DCM Silk Mills

Shriram Shriram

4/21/12Swatantra

 Primary business interest in Agribusiness, Energy

Intensive business, Value added business. Bharuch (Gujrat), and Ajbapur ,Rupapur, Hariawan and Loni (U.P.)

Manufacturing units at Kota (Rajasthan),

DSCL meets the needs of a wide range of

customers from farmers to industrial users. chairman and vice-chairman, respectively,

Ajay S Shriram and Vikaram S Shriram, DSCLs

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DSCL
Income from different sectors

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Product offering
q Retailing

- Agri input - FMCG/ Consumer durables - Life style - Fuel

q Services

- Agronomy -Financial
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-Ware house

Benefits to farmers
Quality Agri-Inputs: Provides a complete range

of good quality, multi-brand agri inputs like fertilizers, seeds, pesticides, farm implements & tools, veterinary products, animal feed, irrigation items and other key inputs like diesel, petrol at fair prices.

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productivities

Improving agricultural

support through team dedicated agronomists.

Provide technology team of

new machinery before buy. 4/21/12

Farmers are able to test before they

Access to information & Use of IT

Use of IT Provides latest

technical advancements
Weather forecasts
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 Financial Services
Access to credit, insurance & banking services . Eg. HDFC Bank, DCM Shriram tie up to offer rural banking services
Partner of ICICI Prudential life insurance and

distributed ICICI Prudential's protection, wealth creation, retirement solutions and health insurance products to customers across the its growing number of rural business hubs in the country.

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Market strategies
Using Hariyali Van for a period of 7- 10 days. In July 2011, Hariyali launched its customer

loyality card Hariyali First.

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 In store communication

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 Collabration with organizations working in the

area of skill building in rural areas such as BABLE. Recipe contests for women.

Hariyali also organizes from time to time,

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 Managing Communication across Cultural

Differences

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Future Plans
q Rapid scale up plans - to set up 200 centres

in the next 3 years. ie. a total of 500 HKB outlets in next 3 years.

q Providing medical facilites in all HKB outlets.

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Thank you
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