PRODUCT FLOW

Essential
TH TrueMart Customers
elements

Direct distribution channel

Raw material Manufacturing Customers through

(milk) factory Warehouse the website

Supermarkets
Sugar factory and large Small retailer Customers
retailers

Indirect distribution channel

 INFORMATION FLOW

Market research
department TH TrueMart Customers

Customers
R&D Manufacturig through the
Warehouse Direct distribution channel
department factory website

Supermarkets
Farm and large Small retailer Customers
retailers

Indirect distribution channel

 DEMAND FLOW

Manufacturing
Marketing R&D Distribution
Customer factory
Department Department channel
 CASH FLOW

Essential
elements TH TrueMart Customers

Direct distribution channel

Customers
Raw material Manufacturig
Warehouse through the
(milk) factory
website

Supermarkets
Sugar factory and large Small retailer Customers
retailers

Indirect distribution channel