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Introduction To Qualitative Research
Introduction To Qualitative Research
1. .QUALITATIVE RESEARCH
2. QUANTITATIVE RESEARCH
Approaches to Research
1. .Qualitative Research
- is a type of research that aims to gather and analyse
non-numerical data in order to gain an understanding
of individual’s social reality , including
understanding their attitude , beliefs and motivation
Approaches to Research
2. .Quantitative Research
- deals with numbers, logic and an objective
stance.
-it focuses on numeric and unchanging data
and detailed , convergent reasoning rather
than divergent reasoning
Comparison of
Qualitative and
Quantitative