Ford Motor

Company Electric
Vehicles

Time Zone Champs

September 29, 2022

OGL 355: Leading Organizational Innovation

and Change

Professor B
 Agenda
 Introduction
 Organizational Structure
 Leadership
 Environmental Analysis & Target Market
 SWOT Analysis
 Competitive Advantage
 Recommendations
 Conclusion
 References
 “What makes this company different is
that Ford has a higher purpose. We serve
others and improve lives… We try to
Introduction make the world a better place” (Farley,
2022, para. 4).
Organizational Structure
Complex Matrix Structure

 Two Main Divisions

o Blue- Internal Combustion system
o Electric- Electric Vehicles and Hybrids

 Three Main Features

o Corporate Hierarchy
o Regional Geographic Divisions
• A: Americas
• B: Europe, Middle East, Africa
• C: Asia Pacific
o Global Functions Groups
• Global manufacturing and labor affairs
• Global marketing , Sales, and Service
• Human resources and corporate services
• Quality and new model launch
• Global product development
• Government and community relations
• Global purchasing
• Communications
• Finance
• Legal
 Ford Model E
Leadership
 William Ford - Chairman of the Board
 James D. Farley Jr. - President and Chief Executive Officer
 Doug Field - Chief EV & Digital Systems Officer, Ford Model E
 Chuck Gray - Vice President, EV technology, Ford Model E
 Darren Palmer - Vice President, Electric Vehicle Programs, Ford Model E
 Lisa Drake - Vice President, EV Industrialization, Ford Model E
 Marin Gjaja - Chief Customer Officer, Ford Model E
 Alex Purdy - Head of Digital Product, Model E, Ford Motor Company
 Martin Sander - General Manager Ford Model E Europe
 Linda Zhang - Chief Engineer, All-Electric F-150 Lightning
(The Ford Motor Company, 2022).
 Ford Motor Company
Executives

Executive Chairman President and CEO Chief Advanced Product

James Farley Jr. Development
William Ford
& Technology Officer
Doug Field
 Ford Model E
Vice Presidents

VP of EV Technology VP of EV Industrialization VP of EV Programs

Chuck Gray Lisa Drake Darren Palmer
 Project & General
Leaders

Head of Digital Product

Alex Purdy Chief Engineer, F-150
Lightning
Linda Zhang

Chief Customer Officer General Manager Ford

Marin Gjaja Model E Europe
Martin Sander
 Environmental
Analysis
Threat Level of New Entrants
Medium
Target Market
Bargaining Power Level of Buyers
 Middle to Upper Class Medium
 Ages to 18 – 34 Bargaining Power Level of Suppliers
Medium
Threat Level of Substitute Products
High
Threat Level of Industry Rivalry
High
 Strengths
 Diverse Electric/Hybrid Car
Builds
 Vast Network of Dealers
 Research & Development of
High-Volume Batteries
 Electric Vehicle Manufacturing
Footprints Across the World
Opportunities
 Self-Driving Hybrid Vehicles
 Improved Digital Marketing
 Enhanced Supply Chain
Sustainability
 Increased Global Market Reach
in India and China
External
Weaknesses Internal
 Not Manufacturing Enough
Vehicles to Meet Demands
 High Cost of Electric Vehicles
in Comparison to Gas-Guzzlers
 Low Global Brand
Representation & Use
 Safety Defects Causing Recalls
Threats
 Increased Competition
 Increased Government
Regulations
 Economic and Political Volatility
SWOT
 Increased Prices of Raw
Materials Analysis
Competitive
Advantage
 Competitive Advantage:
Technological Innovation

 Point of View:
Guerilla
Recommendations
 Ford’s Model E Team needs to become more independent from Ford’s traditional
line of business in gas vehicles.

 Slow down the production of the Mustang Mach-E to ensure the quality of the
product.

 Release a lower cost option for the F-150 Lightning, such as the smaller pickup
Ford Ranger could feature the all-electric lighting battery.

 Create a more concrete structure for the functional production teams.

 Diversify their executive staff.

 Ford Motor Company has begun its journey
with the production of electric vehicles to meet
the demands of clients and support the
environment. With room for growth, there will
be continuous review of internal and external
Conclusion factors, and on-going research, development,
and innovation, to ensure Ford Electric
Vehicles surpass competitors and are the top
choice.
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