Literary Theory and

Cultural Studies
By
Bernard F. Zarate and Andry P. Sison
III-BSE ENGLISH B
Cultural Studies
Is a field of study in which culture is
understood not just as textual or artistic
products like books, music or films, but in
the broader sense of a dynamic and
complexly patterned way of life.
Cultural Studies believes that we cannot
“read” cultural artifacts only within the
aesthetic realm, rather they must be studied
within the social and material perspectives;
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● Literary and Cultural
Studies gives you access to
historical and emergent
traditions of literature, culture
and thought. Through critical
interpretation and dialogue, we
can see how language mediated
through texts arranges and
allows different ways of
knowing and living.

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1. History of Cultural Studies
 Developed in the year 1960s with the support of a
few scholars Stuart Hall, Richard Hogart, E.P
Thompson, and Raymond Williams are all believed
to be the field's major establishers.

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History of Cultura Studies
● 1960 - Cultural Studies is an academic discipline which combines political
economy, communication, sociology, social theory, literary theory, media
theory, film studies, cultural anthropology, philosophy, art history/ criticism
etc. to study cultural phenomena in various societies
● 1964 - Hoggart came up with the phrase "culture studies" after founding the
Birmingham Center for Contemporary Cultural Studies in the United
Kingdom.
● 1968 to 1979 - The most important person in the area of cultural studies is
thought to be Stuart Hall, who oversaw the Birmingham Center and
oversaw a number of ground-breaking research projects.

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Cultural
Studies’
Main
Founders
“Culture is a way of coping with the world by defining it in
detail.” by Malcolm Bradbury.

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Cultural Studies’ Main Founders
● Stuart Hall
● Richard Hoggart
● E.P. Thompson
● Raymond Williams

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To be continued by
Mr. Andry P.Sison

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Stuart Hall
Stuart Hall was a Jamaican-born
British sociologist, cultural
theorist and political activist. He
was born in Kingston in 1932 then
came to the UK in the 1950s and
was later dubbed the “godfather of
multiculturalism” for his
contributions to Sociology.
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Richard Hoggart

● who has died at the age of 95

following a long illness – was
the founder of the
Birmingham Centre for
Contemporary Cultural
Studies, the institutional origin
of what has become the global
field of cultural studies.
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E.P. Thompson

● Thompson was an active member of the

Communist party in the 40s and 50s,
and founder of the Communist Party
Historians Group in 1946.
● He is best known today for his
historical work on the radical
movements in the late 18th and early
19th centuries.

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Raymond Williams
● Born on 31st August 1921 and died on
26th January 1988 was a
Welsh socialist writer, academic,
novelist and critic influential within
the New Left and in wider culture. His
writings on politics, culture, the media
and literature contributed to the Marxist
critique of culture and the arts.

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Theories of Cultural Studies
Common Theories of Cultural Studies
Cultural Construction The cultural studies theory that
various elements of social and cultural characteristics
were/are mere constructs invented by society is referred to
as cultural construction. Gender, race, ethnicity, and so on
are examples of cultural construction distinctions and
organization.

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Common Theories of Cultural Studies
Hegemony means that a diverse culture can be ruled or
dominated by one group or class, that everyday practices
and shared beliefs provide the foundation for complex
system of domination.

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Common Theories of Cultural Studies
Marxist Cultural Theory marxist cultural analysis is a
form of cultural analysis and anti-capitalist cultural critique,
which assumes the theory of cultural hegemony and from
this specifically targets those aspects of culture which are
profit driven and mass-produced under capitalism.

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Theories of Cultural Studies
Methodology Use In Cultural Studies
Qualitative research methods are primarily used to collect
data about specifics, rather than just numbers, in the
cultural studies field. The data gathered is non-numerical,
as it instead gathers information about people's attitudes,
beliefs, opinions, experiences, behavior, etc.

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20
Thanks!
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Use diagrams to explain your ideas
Lorem Ipsum

Lorem Ipsum Lorem Ipsum

Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum

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And tables to compare data

A B C

Yellow 10 20 7

Blue 30 15 10

Orange 5 24 16

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Let’s review some concepts
Yellow
Is the color of gold, butter and ripe
lemons. In the spectrum of visible
light, yellow is found between green
and orange.
Yellow
Is the color of gold, butter and ripe
lemons. In the spectrum of visible
light, yellow is found between green
and orange.
Blue
Is the colour of the clear sky and the
deep sea. It is located between violet
and green on the optical spectrum.
Blue
Is the colour of the clear sky and the
deep sea. It is located between violet
and green on the optical spectrum.
Red
Is the color of blood, and because of
this it has historically been associated
with sacrifice, danger and courage.
Red
Is the color of blood, and because of
this it has historically been associated
with sacrifice, danger and courage.
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4000

3000

2000

1000

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 2.
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For Business Plans, Marketing Plans, Project Proposals, Lessons, etc
 Timeline

Yellow is the color of

Blue is the colour of the Red is the colour of danger Black is the color of ebony gold, butter and ripe White is the color of milk Blue is the colour of the
clear sky and the deep sea and courage and of outer space lemons and fresh snow clear sky and the deep sea

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Yellow is the color of White is the color of milk Blue is the colour of the Red is the colour of danger Black is the color of ebony Yellow is the color of
gold, butter and ripe and fresh snow clear sky and the deep sea and courage and of outer space gold, butter and ripe
lemons lemons

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Roadmap
Blue is the colour of the Red is the colour of danger Black is the color of ebony
clear sky and the deep sea and courage and of outer space

1 3 5

2 4 6

Yellow is the color of gold, White is the color of milk Blue is the colour of the
butter and ripe lemons and fresh snow clear sky and the deep sea

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Gantt chart
Week 1 Week 2

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Task 1

Task 2 ◆

Task 3

Task 4 ◆

Task 5 ◆

Task 6

Task 7

Task 8

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SWOT Analysis
STRENGTHS WEAKNESSES
Blue is the colour of the clear Yellow is the color of gold,
sky and the deep sea butter and ripe lemons

Black is the color of ebony White is the color of milk and

and of outer space fresh snow
OPPORTUNITIES THREATS

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Business Model Canvas

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Insert your content Insert your content Insert your content Insert your content Insert your content

Key Resources Channels

Insert your content Insert your content

Cost Structure Revenue Streams

Insert your content Insert your content

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Funnel

AWARENESS Insert your content

DISCOVERY Insert your content

EVALUATION Insert your content

INTENT Insert your content

PURCHASE Insert your content

LOYALTY Insert your content

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Team Presentation

Imani Jackson Marcos Galán Ixchel Valdía Nils Årud

JOB TITLE JOB TITLE JOB TITLE JOB TITLE
Blue is the colour of the clear Blue is the colour of the clear Blue is the colour of the clear Blue is the colour of the clear
sky and the deep sea sky and the deep sea sky and the deep sea sky and the deep sea

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 Competitor Matrix
HIGH VALUE 2

Competitor
Compet
itor
Our company

Competitor

HIGH VALUE 1
LOW VALUE 1

Competitor

Competitor Competitor

LOW VALUE 2
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Weekly Planner
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

9:00 - 9:45 Task Task Task Task Task Task Task

10:00 - 10:45 Task Task Task Task Task Task Task

11:00 - 11:45 Task Task Task Task Task Task Task

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13:30 - 14:15 Task Task Task Task Task Task Task

14:30 - 15:15 Task Task Task Task Task Task Task

15:30 - 16:15 Task Task Task Task Task Task Task

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