DESIGN

THINKING
OF
UBER EATS

Babi Giri
Design Thinking
Table of content
Introduction

Human Centered Design Analysis

Story Board

Need of Design

Area Of Improvement

Conclusion

Referencing
Uber Eats
Introduction
• Uber Eats is a food and beverage order & delivery platform
• Launched on 2014 by Uber(Wikipedia contributors, 2023, paras. 1–2).
• Services in over 6000 cities & 45 countries(Wikipedia contributors, 2023, paras. 1–2).

Source: (Delivering With

Uber Eats | Uber, n.d.)
Human
Centered
Design
Analysis
Human Centered Design Analysis
• Conducted survey's, interviews to learn food habit, delivery culture on various places and restaurant's(Duong, 2019).
• Backtracking the delivery riders (Duong, 2019),
Empat • Reach customers home and observe them ordering (Mentor, 2023).
hize

• Utilizing the gathered information and showcasing the problems

• Utilize brainstorming if the problem is genuine
• Ways to increase efficiency and consistency(Duong, 2019).
Define

• Turn customer desires into primary task flow (Omole, 2022)

• Learn how uber eats can fulfill their needs(Omole, 2022).
• Fulfill the needs quickly to grow quickly (Smith, 2018).
Ideate
 • Design Mockups and Wireframes models to implement New features(Omole, 2022).
• Reach restaurant's and delivery drivers with those mockups (Omole, 2022).
Prototy • Increasing speed during rush hours(Smith, 2018b)
pe

• Testing out the new prototypes with users and riders

• Implementation of the features and evaluating (Duong, 2019)
Testing • Deploying and developing new features(Smith, 2018b).
and
Execute
Story
Board
Elements and Principles
• Before jumping to storyboard lets understand its elements and principles

• The element and their principles are simple:-

1. Order:- A platform that lets user explore food and place their order.

2. Prepared :- Restuarents are the hubs where orders are accepted and prepared.

3. Fullfilled :- When order is prepared it is taken by delivery man to customer.

• Simple as that the uber provides its flawless service.

• In simple story board in next slide same thing is simplified

Storyboard Of Problem Uber Focuses

A very hungry person Orders from Uber eats Ready For delivery

Safely delivered
Can track their order
and
fulfilled
Need
of
Design
Design Need Fulfilled By Uber Eats
• Uber has been able to fulfill the user demand quiet effectively with its quality service

• Below I have noted some points from my experience

• The Needs fulfilled by Uber Eats are:-

• Ui/Ux : - The simple design where laymen can understand it pretty easily.

• Time and Convenience : -Simple, Fast and Effective.

• Overview :- Variety of options been provided.

• Safety :- With tracking features it has given user ability to rack order.

• Payment :- Various options like Credit and debit cards, Venmo, Paypal, Mastercard..etc (Panther,2022).
Fullfilled?
MY EXPERIENCE
SAYS YES
WHY?
A small story of my first order
• Before I arrived here I had never ordered food online.
• One day when I arrived late at night from my part-time job my friends were out.
• I was new here and hungry
• Fortunately, one of my friend had told me about Uber eats.
• I installed it on my phone.
• Placed an order.
• Completed Payment.
• 25 minutes later my food was at my apartments door step.

• See it was that easy, I was newcomer and that was my first experience.
 Areas
Of Improvement
List Of Areas
• User interface :- Uber can reduce the steps by including more features in Ui

• Delivery fees :- As I have had experience of working as a rider the fee structure seems confusing

• Choppy Pages:- the rider app and user app both some times are choppy and regularly needs to be
updated.

• Theme :- As it has feature of dark theme & light theme it should be compatible to all devices.

• Feedback:- the feedback page gets stuck most of the times and takes time to load.
Conclusion
• With this opportunity I felt very honored to share my insight with all of you guys.
• A very big thankyou to our professor for providing this opportunity.
• Here I tried to share my take on design thinking of UBER EATS.
• Most of the resources were web based during this research and some came from my own experience as I
have been a customer and a worker both with this amazing company.
• The ideology of human centered design methodoly from my take may bring a clear view of the platform.
• It was a research I may be little wrong about stuffs that I have understand from the web and experience.
• Hope the design analysis here was fun and informative at the same time.
References: Images & Blogs
• Duong, M. (2019, February 7). Tech Talks: Increase Your Competitive Edge through Design Thinking. www.eastwestbank.com.
https://www.eastwestbank.com/ReachFurther/en/News/Article/Tech-Talks-Increase-Your-Competitive-Edge-through-Design-Thinking
• Mentor, D. (2023, January 17). Uber Eats is Utilizing Design thinking to advance its Food delivery efficiency. Medium.
https://medium.com/@dharam123.123/uber-eats-is-utilizing-design-thinking-to-advance-its-food-delivery-efficiency-e2fff79b8b54
• Omole, O. (2022, January 6). A Re-Imagining of the Uber Eats User Experience — A UX Case Study. Medium.
https://okegeomole.medium.com/a-re-imagining-of-the-uber-eats-user-experience-a-ux-case-study-60a783e8d81b
• Panther, F. (2022). List Of Uber Eats Payment Methods. Financial Panther. https://financialpanther.com/uber-eats-payment-methods/
• Smith, P. C. (2018a, June 16). How we design on the UberEATS team - Uber Design - Medium. Medium. https://medium.com/uber-
design/how-we-design-on-the-ubereats-team-ff7c41fffb76
• Smith, P. C. (2018b, June 16). How we design on the UberEATS team - Uber Design - Medium. Medium. https://medium.com/uber-
design/how-we-design-on-the-ubereats-team-ff7c41fffb76
• Wikipedia contributors. (2023). Uber eats. Wikipedia. https://en.wikipedia.org/wiki/Uber_Eats
• Jordan, B. (2019, January 28). man riding bicycle near vehicles. Unsplash. https://unsplash.com/photos/phUtWl8RyFE
• Dwyer, B., & Dwyer, B. (2022). Uber eats for restaurants. CardFellow Credit Card Processing Blog.
https://www.cardfellow.com/blog/uber-eats-for-restaurants/
• Delivery image. (n.d.). [Uber eats]. In https://www.uber-assets.com.