Partnership

Marketing Plan
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Table of contents

01 02 03
About us Market analysis Goals & strategy

04 05 06
Content plan Budget KPI overview
Our company
Who are you? What market do you focus on? Why do
clients keep choosing you? Here’s a paragraph you
can use to describe what makes you unique. Tell a
compelling story about how your company was born
and how it has developed to become what it is today
 01
About us
Our goals
Short term
Our main goals now are to increase
sales through improved marketing and
customer outreach, optimize
operational processes to reduce costs
and increase efficiency and establish a
timeline for new products
Long term
The overall goal of the company is to
expand into new markets or
geographies, develop and implement a
strategy to reduce environmental
impact and increase sustainability and
increase market share
What sets us apart?

Always on time Out-of-the-box Customer service

We never miss a deadline. Our out-of-the-box ideas are We focus on providing a high
You can rely on us and rest creative solutions that level of customer service so
assured that your product challenge the status quo and that the experience is
will be ready on time provide unique value extremely positive
Our guiding principles
Integrity
For a us, integrity means operating with
honesty, trustworthiness, and strong
moral values. We commit to ethical and
environmental standards
Collaboration
We create an environment where
employees can work together
productively and efficiently to achieve
common objectives. It involves sharing
knowledge, skills, resources, and ideas
Customer focus
We put customers at the center of
everything they do. We listen to
customer feedback and incorporate it
into decisions, products and services
Innovation
Innovation is an integral part of our
company’s culture and is essential for
success. It means us coming up with
new ideas, methods, and products that
can grow the business
Competitor analysis

Features Pricing Customer feedback

Compare features and Analyze competitor’s What does your customer
benefits of your product pricing and offers base think of your product?

Monitoring Emerging trends Organic search

Keep an eye on their offers Identify emerging trends in How are your competitors
and launches your industry optimizing their SEO?
32,563,120
New leads during past month
333,000
New followers on Instagram

5m 23s
Average reading time on our posts

3 languages
We publish our content in different languages for more reach
Market share
Here’s the market
share of our industry
Market share is the percentage of
a market that is controlled by a
particular company or industry. It
is calculated by dividing the total
sales revenue of a company by
the total sales revenue generated
in the entire industry

45% 67% 55% 87%

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Table
Team A Team B Team C Team D Team E
Task 1 1,230 3,020 2,580 1,730 4,490

Task 2 5,110 6,240 2,480 1,520 9,220

Task 3 5,240 1,730 2,340 1,570 2,290

Task 4 4,630 7,230 5,120 2,270 8,340

Task 5 5,230 6,780 3,230 6,930 9,250

Task 6 7,340 1,890 4,230 3,450 1,230

What to show in
a mockup 1

1. Product/website description: A brief overview of

the product/website, including its key features,
dimensions, and materials used

2. Features and benefits: A detailed explanation of

2
the product's/website's features and how they
will benefit the user

3. Technical specifications: A list of the

product's/website's technical specifications, such
as dimensions, weight, power requirements,
connectivity options and hosting platform
3
Buyer persona infographics
“This is a quote, words full Motivations
of wisdom that can make
1 Achievement
the reader get inspired.”
2 Competence

Name
Age and occupation
Bio
Make a short description of
what a typical customer
would be. Try to be precise!
Personality
● Explorer, adventurous 3 Attitude
Likes the outdoors and
also camping
● Engaged on diverse Pain points
social media, speaks for
Knowing your buyer
themselves
● Not easily influenced by persona’s pain point will help
you create messages that
ads or social media
are tailored to their needs
Roadmap infographics
Initiative Objective J F M A M J J A S O N D
Analyze and understand the needs of
Understanding
your target audience
Research existing products in the
Conduct research industry and analyze how successful
they are
Generate ideas based on user
Brainstorm ideas
feedback and research findings

Create a basic version of the product

Develop a prototype
to show investors
Put the prototype through rigorous
Test for usability testing processes to ensure that it
meets user requirements

Analyze feedback Analyze feedback

Market size overview
Outer circle
Include the total size of the market, which
$80M represents the entire potential customer base
for the product or service

$15M
Middle circle
Identify the target market for the product or
service, which may be a subset of the total
market. This could be based on factors such as
demographics, geography, or specific needs
$5M Inner circle
Indicate the current market size, which
represents the portion of the target market that
the company has successfully captured
Social media stats
Worldwide reach

XX billion Xh Xmin XX
Total users Average time Number of
worldwide spent platforms used

Platforms with most users

XX XX
billion billion
Country 1 Country 2
users users

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Case study
Instagram Results
giveaway +50
A product giveaway for our +23% % +25%
second anniversary

Increase in Increase in Increase in

Approach shares followers clicks

● Preparing a set of posts and stories

we can share on Instagram to let Content posted on
more people know about our brand Key takeaway 1 weekdays is more shared
● We can get shared more and mabe
reach virality if our content is We must design new
attractive and easy to share Key takeaway 2 content to keep new users
Thanks
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youremail@freepik.com
+91 620 421 838
yourwebsite.com

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