Organic Farming

Define the social problem

• Use of synthetic fertilizers, pesticides and genetically
modified organisms and chemical contamination in
agricultural systems.
• Water contamination due to use of chemical fertilizers and
pesticides in agriculture.
What is the cause of the problem?
• Insufficient quality control measures for pesticides used by
farmers in food production.
• Lack of proper awareness about impact of harmful
pesticides in agriculture product.
What is your solution (products or services)
• Use of organic method in framing.
How do your solution innovatively remove
the pain (solve the problem)?
• Avoidance of GMOs(Genetically modified Organisms)
• Certifications and standards
What is the expected social impact?
• Healthier communities
• Environment stewardship and conservation
Give clear explanation why the problem
matter
• It destroys human health and environment
What is the vision?
• We are focused on creating a sustainable and regenerative
food system that nourishes humans and planet. Our company
leads the way in providing high quality organic products
while promoting environmental and ethical practices.
What is the mission?
• Promote high quality organic product while promoting
environmental sustainability.
Whose problem is it?
• Nepalese citizen
What is the unmet need of them?
How is the market situation?
• Market of organic farming is growing and evolving.
• Due to increasing concerns about health, environmental
sustainability and food quality it has gained popularity and
high customer demand
What is the technology available for your
solution?
• Ecommerce
• Digital communities
What are the key features of the solution
for success of business?
• Environment conservation.
• Natural Fertilizers.
• Prohibition of Synthetic chemical and GMOs
Who is your target customer?
• Health conscious customer
• Restaurants and Food service provider
What are some factors that can influence
decision making of potential customers?
• Price
• Packaging
What channel do the customers use to get
information?
• Social media
• Websites
How should your company approach to
such customers?
• Running Ads on social media
What strategies can your company
conduct?
• Collaboration with food service providers and retailers.
• Marketing and branding
Considering the economic status of your target customer,
what price would be most suitable for the solution?
• Higher price.
Who are the competitors?
• Fresh Farms
• Himalayan Organic Garden
What is the differentiation point of the
solution?
What is the positioning of the solution?
• Supreme quality and health benefit.
• Environment consciousness.
Does the solution have any problems?
• Limited knowledge and awareness
• Limited research and development
Is there any risks of the solution?
• Price volatility
• Lack of Policy support
If you were to make suggestions about the
solution, what would they be?
How does the distribution channel work?
• Wholesaler and distributors