Professional Documents
Culture Documents
MKT Class 11
MKT Class 11
MKT Class 11
A marketing channel system is the particular set of interdependent organizations involved in the process of making a product or service available for use or consumption.
Rural Distribution
Innovative Distribution Channels for Rural Markets Hub and Spoke Model Mobile shops and offices Linkage with community based organizations (SHGs, NGOs, and cooperatives Traditional Channels for Reaching Out to Rural Customers Haats Mandis Melas
Categories of Buyers
High-involvement shoppers
Types of Shoppers
Service/quality customers Price/value customers Affinity customers
Identifying Channel Alternatives Types of intermediaries Number of intermediaries Terms and responsibilities
Number of Intermediaries
Exclusive
Selective Intensive
Break-Even Chart for the Choice Between a Company Sales Force and Manufacturers Sales Agency
Channel-Management Decisions
Selecting channel members Training channel members Motivating channel members Evaluating channel members Modifying channel members
Channel Power
Coercive Reward Legitimate Expert Referent
Pure-click Brick-and-click