What is Social Media

Marketing?
Social media marketing is a highly effective digital marketing
strategy used to promote products, services, brands, or
content, and connect with the target audience.
Benefits of Social Media Marketing
Increase brand
awareness
Raise awareness of your
brand and its products or
services among a larger
audience on social
platforms.
Drive traffic to your
website
Use social media
marketing to direct visitors
to your website and help
boost conversions, sign-
ups, or downloads.
Cost-effective
Social media marketing is a cost-effective way to reach a larger audience and achieve your business
goals while saving on marketing costs.
Target new customers
Attract new and potential
customers by
understanding their
interests, demographics,
and behavior patterns.
Generate leads
Use social media
marketing to generate
leads and sales that drive
business growth and
success.
Build stronger
relationships with
existing customers
Engage with and retain
loyal customers by
providing timely and
relevant content, offers,
and support.
Gain valuable insights
Use social media analytics
to gain insights into your
marketing performance,
audience behavior, and
preferences.
Core Principles in Social Media Marketing
1. Good Strategy 2. Planning and Thoughtful Publishing

Create a well-planned strategy to achieve your Consistently create and publish relevant, high-
marketing goals, define your target audience, quality content that resonates with your target
and pick the right social media platforms. audience and aligns with your marketing goals.

3. Listening and Engagement 4. Analytics and Reporting

Listen to your target audience, engage with Use social media analytics to measure your
them authentically, and provide timely marketing performance, track key metrics, and
customer service and support to build trust and optimize your marketing strategy and tactics.
loyalty.
Different Types of Digital Media & Its
Impact on SMM
Earned
Any mentions, shares,
reposts, or reviews on social
media that customers make
about a brand without
being paid for it can have a
powerful impact on SMM.
Owned
Owned digital media refers
to any content or assets
owned by a company, such
as blogs, websites, apps, or
social media pages. It
prepares and publishes it to
promote its brand or
products.
Paid social media
Any form of social media
advertising that a brand
pays for, such as sponsored
posts, banners, or display
ads, can also have a great
impact on SMM, helping
reach a broader audience.
The Social Media Marketing Funnel
1 Awareness

Creating brand awareness among the

Consideration
Giving customers enough reasons to
consider your products or services using
engaging content and video marketing.
target audience through likes, shares,
2 and boosted posts.
3 Conversion

Transforming leads to customers

through offers and incentives like
Loyalty 4 promotions, discounts, free trials, etc.
Retaining customers by continuously
engaging them and building lasting
relationships through superior
customer service or loyalty programs.
Why is SMM So Powerful?
Connection Interaction
Social media helps connect Social media platforms such
and interact with as Facebook, Twitter, and
customers, partners, and Instagram have high
influencers in real-time. engagement levels, with
followers able to interact
with liked, shared, and
commented posts.
Customer Data
Social media platforms
collect customer data to
understand their behavior
patterns, preferences and
help organizations tailor
content and promotions
that create better customer
experience.
Creating a Social Media
Marketing Strategy
A well-structured social media marketing strategy can help you align your
marketing goals with your business objectives. Here are some key steps:

1. Identify social media goals that align to the business goals

2. Research and define the target audience

3. Perform a competitive assessment

4. Create and curate relevant content for the channel

5. Be timely with posts and responses

6. Gain buy-in and support from others in the organization

7. Measure and optimize

Businesses that Benefit from Social Media
Marketing

Small businesses and startups Direct sales companies

Use social media marketing to gain new customers, Social media platforms such as Facebook and
increase brand awareness, and boost engagement Instagram are highly effective platforms for direct
while saving on marketing expenses. sales companies like Avon, Mary Kay, and others.

Real estate B2B companies

Advantages of Social Media Marketing
Reach a wider audience Improved customer satisfaction

Social media presents a massive scope of Social media offers customers a forum to
potential customers, to whom one can have a voice and demand for better service,
market and build brand awareness. thereby leading to improved customer
satisfaction.

Cost-effective tool Increase website traffic

Advertising on social media is often cost- Lead generation and website traffic can
effective and often more efficient than both be increased through social media
traditional methods of advertising. marketing.

Gain better insights

Social media insights give a better understanding of user behavior and help to create a more
personalized approach to customer service.
Disadvantages of Social Media Marketing
Time-consuming process Need qualified resources

The creation of content and management of An effective social media campaign often
multiple accounts can be time-consuming. requires dedicated and qualified resources, i.e.,
staff with expertise.

Have to wait to see ROI Competitor's market research

It may take a significant amount of time before It is essential to stay ahead of competitors, which
one starts recognizing a return on investment. requires extensive market research and analysis
of customer behavior.

Brand reputation is vulnerable

Negative feedback or backlash from the public or consumers can damage a brand's reputation, which
requires continuous attention and efforts to address both positive and negative feedback.
Conclusion
Summing up, social media marketing is a powerful tool that helps businesses connect with their target
audience, build brand awareness, and generate leads. Social media usage is constantly increasing, providing
opportunities and challenges to marketers worldwide. To achieve success, a well-planned social media
marketing strategy, continuous learning, and adaptation is essential.
Thank You