Dealing with Guest and

their Culture
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Type of Guest

No matter what type of accommodation you provide or even where your accommodation is, chances are
you’ve met a wide vaerity of travelers/ guests with an even wider range of wants and needs that can be
a challenge to effectively manage.

Catering to the needs of different customers doesn’t have to be complicated as long as you base your
decisions on consumer behavior trends and statistical data.
Guest types and Tips how to provide them
Family travelers
Large groups of intergenerational travelers often
like to spend time in child-friendly locations ( such
as vacation rentals or independent hotels) and
typically come prepared with a strict schedule and
budget for logistical purposes.
Tips
• Have multiple kid-friendly activity suggestions
with all necessary information on hand
• Offer activities that provide maximum value
for money ( families travel on tight budgets)
• Higjlight how child-safe your property is a
often as possible.
Guest types and Tips how to provide them
Affluent Travelers Tips
• Personalization. Make sure you go above and
Affluent travelers value high-quality service, beyond to find out what these guests expect,
comfort, and unforgettable experiences. 44% of what they like, and what their favorite drinks
these guests are between 49-67 years of age, 82% and food. Then provide them with it.
are married and all of them are looking for top- • Tour and experiences need to be customized to
class, exceptional stays in luxurious venues. their specific needs, and preferable, private.
• Wow, factor! Give them a true, one of a kind
experience, that they can share with family and
friends.
Guest types and Tips how to provide them
Voluntourism Tips
• Promote community projects to guests and
Voluntours make giving back to the community an encourage them to get out into the local
essential part of their travel, allowing them to community and support them.
experience local cultures while also making a • Some hotels offers cut-price rooms in the off-
difference. season for volunteers who are working on
local projects.
• Create sustainable projects that truly offer
benefit to both the guests undertaking the
experience and the environment.
Guest types
Wellness Seekers Boomer Travelers Business Travelers

Vacationers Backpakers

Gen Z Travelers Digital Nomads

Green Travelers
 Cultures Around the World Top 10 cultures in the world
• Asian Culture
• Malaysian Culture
We all are living in the age of • American Culture
Globalisation. Gone are the days when • African Culture
people used to stay centric only about • Arabian Culture
their own culture. Nowdays, everyone • United Kingdom Culture
carries the urge to learn about different • Indian Culture
cultures. Not just that, but following the • Swizz Culture
way of unique cultures also opens the • South Korean Culture
door to exploration. • Chinese Culture
Why is culture such an important concept to
guest service organizations? How does culture
influence the guest experience?

Tourists may choose a particular

country for it’s service, and such
service might be forthcoming the
countries culture.

The particular service organization as

eg. Hotel might have certain aspects
that emphasize on the local culture, like
building structure, employee dress code
and so on.
Cultural Sensitivity
Notes

Cultural awareness and sensitivity is extremely important at your hotel,

from both a guest and staff perspective. Wherever your hotel is situated
you must consider that the culture of visitors may be very different to
yours, and it’s also likely you will hire staff from diverse backgrounds
too.
Including this in your hotel management strategy will greatly improve
your level of guest and staff satisfaction, resulting in better reviews and
an improved reputation for your business.
Here are the most important tips you should take
note of
Be conscious of food requirements

If the majority of your guests are Chinese, the food you serve in your kitchen or
restaurant should provide them with traditional and authentic options. The same goes
for Middle-Eastern guests who will require Halal meals to be available. Other
cultures, such as Greek, typically eat at unconventional hours. Some Greek travellers
probably won’t want their main meal of the day before 10pm so navigating situations
like this is something else you will have to juggle.

10
Accommodate religious beliefs and
rituals
Many religions have strict customs that guests will need to adhere to
even when on holiday.
You should think very carefully about setting aside quiet and private
spaces for prayer and contemplation. The space needs to be easily
accessed and available at all hours of the day, so you don’t exclude
anyone.

11
Educate yourself on customs and preferences

While dining and religion are definitely the two most important
considerations, cultural awareness also extends to the hotel room
itself and the everyday interactions with your guests.Take TV for
example. Guests want something that interests them and
something that allows them to relax. If all you’re offering is local
news channels or cartoons, you may be inviting some frustration
from your guest. With some Arabic channels, a Bollywood movie
channel and a large variety of daytime international soaps, you’ll
be ahead the game.

12
Know how to get the best out of your staff

Many hospitality workers are also migrants so the chances of

you hiring a staff member from a different culture is high.
There may be language barriers to overcome, but the most
important element is the attitude and respect you have towards
each other.
Feedback and criticism can be approached in many different
ways depending on culture. Some cultures like to be direct,
while others will be less confrontational and more passive.
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