Presented By : Abhishek Goel Akansha Jaiswal Poonam .

J Ayush Goyal

What is a hotel ? A hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms and air conditioning or climate control.

Major service industry in India. One of the fastest growing sector of our economy. India seconds China in the Asia Pacific region. It is valued at $23 million (Rs.11976 crores).

About 4.4 million tourist visit India every year.

The hotel market is expected to double by 2018.

Hotel Classification

Standard

Nature

Star

Ownership

Intangibility
Hotel Services

Inseperability

Heterogenity

Perishability

Strength s

Weaknes s

Natural & cultural diversity Demand-Supply gap Govt. support Increase in market share Poor support infrastructure Slow implementation
Rising income Open sky benefits

Opportu nities

Threats

Fluctuation in international tourist arrival Increasing competition

Price People Product

Promotio n

7 Ps of Marketing

Place

Physical evidence

Process

CORE PRODUCT

Rooms Restaurants

SUPPLEMENTRY SERVICES

Travel desk Business centre Gym/ Swimming pool Entertainment- cable TV Telephone Room service Restaurant & Bar Baggage service Reception Valet Parking Reservation

People form an integral part of service Effectively trained to project proper behavior, attitude, appearance.

The service personnel should exhibit effective emotional labour.

Customer Satisfaction

Costs incurred

Pricing Strategy
Competition Value to Customer

Relies on interdependence with other

industries ,travel agents and tour operators.

Franchising is seeing a rapid pace of development.

Advertising

Public Relations

Sales Promotion

Promotion Mix

Direct Mail

Direct Marketing

Travel workshops

Public sector players:

Hotel Corporation Of India ITDC Hotels

Private sector players:

ITC Hotels
Indian Hotels Company Ltd.(The TAJ Hotels Resorts & Palaces) Oberoi Hotels (East India Hotels) Hotel Leela Venture Asian Hotels Ltd. Radisson Hotels & Resorts

Porters Five Forces Analysis

Potential Entrants Global hotel groups entry

Suppliers Many available suppliers

Industry Competitors
Big players

Buyers Global tourists Medical tourists Industrialist people

Customer Need
Good Hospitality Hygiene food and environment

Substitutes
Small lodges (because of new class, Low otherwise)

Campaign like 'Incredible India' destination and 'Atithi Devo Bhavah' (ADB)

India ranked as the fourth most preferred travel destination from 167 countries

Increased business opportunities in India. The arrival of low cost airlines. Attracting and hiring potential employees, and have policies and practices in place to retain quality employees.