Comparative Analysis B/W two major

Shopping Complexes in Lucknow

 Location

 Near Sushant Golf City

  Near IT City
Organised Area
  Ekana Cricket Stadium
Prime Residential Area
 Almost Fully Developed (Landmark)
 Major Area around
Area around Complex
Complex is Under
Construction
 Parking Area

 Vallet Parking Available  Fewer Sign Boards

 Multi Level Parking  Vallet Parking Available
 Enough Sign Boards  Single Level Parking
 Easy In & Out  Occluded In & Out
 Design & Facilities

 Basic Western Design  Awadh - Euro Touch

 More Spacious from  Aesthetically Pleasing
Inside  Single Wing
 Separated Wings  Escalators & Lifts
 Escalators & Lifts  Disabled Friendly
 Disabled Friendly Infrastructure
Infrastructure
 Brand Categories

Apparel Electronics Apparel Electronics

Cosmetics Food & Beverages Cosmetics Food & Beverages
Jewellery Eye Wear Jewellery Eye Wear
Watches Others Watches Others
MultiPlex Hypermarket/ Groceries MultiPlex Hypermarket/ Groceries
 Daily Sales Timing

16% 16%

14% 14%

12% 12%

10% 10%

8% 8%

6% 6%

4% 4%

2% 2%

0% 0%
10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00
AM AM PM PM PM PM PM PM PM PM PM PM AM AM PM PM PM PM PM PM PM PM PM PM

Sale Sale
 Tenants/Employee’s
Interaction

 30 % –40 % Genuine  10 % – 15 % Genuine

Customers Customers
 Few Customers do not  Most Customers do not
Purchase Purchase
 Customers have already  Customers have already
made up their mind made up their mind
 Supermarket/
Hypermarket

 Organic Products
 Few Quirky & Unique  More Offers like Buy 2
Products Available only here Get 1 Free on many
 Many Categories of Products
Products  Mostly Packaged
 Fewer Offers Products
Customer Interaction
 Customer Categorisation

&

AGE Relation
40%
35% Single Cou
Frien 5%
30% ds ples
25% 30%
25%
20%
15%
10%
5%
0% Family
Below 10 Nov-20 21-30 31-40 41-50 Above 50 40%
 Food Court

 One Spot Solution  Little Bit Scattered on

 Well known Brands different Floors
 Enough Seating Space  Few Obscure Brands
 60 % -70 % Price Hike in  Sufficient Seating Space
Food Items from Outside
Food Court Brands
Conclusion
Thank You !!