CONTENTS

INTRODUCTION
CHALLENGES FACED
KEYFACTS
COMPETITORS
CONCLUSION
 INTRODUCTION
 FOUNDER : Mr. Supam Maheshwari.
 CO FOUNDER : Mr. Amitava Saha.
 FOUNDED : 2010.
 HEADQUATAR : Pune India.
 SPECIALITIES : E-Cmmerce retail,

kids products, offline kids retail

chain.
 WEBSITE : www.firstcry.com.
CHALLENGES
 The biggest marketing challenge for Firstcry is to
reach parents in most targeted and cost efficient.

 Building trust and brand as key differentiator .

 Inovating several strategies in selling kids

clothing online.
KEY FACTS
 Firstcry.com is asia’s largest online baby and kids store.
 Launched it’s own privet lable called “ baby hug” (apparel
brand) and “cute work” ( footwear brand).
 More than 1 lakh productes accros 1000 top international and
national brands.
Acquired Mahindra Group’s kids retail brand babyoye rs.362
crores in 2016 .
INVESTORS
• Softbank vision fund.
• Valiants capital partners.
• SAIF partners.
• Vertex Partners.
• Mahindra Retail.
COMPETITORS
 Hopscotch.
PinkBlue India.
Primary Kids.
Flipkart.
Amazon.
CONCLUSION
 Use of B2H model of marketing.
 Use of hybnd Bussiness model.
 Direct to parents strategy has helped

Firstcry each many parents each month.

Firstcry .com is for all those parents out

there who want the best for their children

“Co-Founder & CEO Supam Maheshwri.
THANK YOU