1) Darji Vraj Jitendrakumar (2023MBA093)

2) Jaydeep Marwah (2023MBA106)

3) Sahithi Payala(2023MBA128)
4) Shriya Pandey(2023MBA142)
5) TusharKumar Tigga(2023MBA151)
6) VijayaKrishna A M(2023MBA154)
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 LOGO Mission:
We want to create a community of
creditworthy. We want to re-
imagine the ideal way of life that
works on two-way trust and
respect.

Vision:
We started CRED keeping in mind
two objectives. The first was to
enable a good life for creditworthy
individuals, and the second was to
incentivize good financial behavior
to expand the base of creditworthy
“Build unfamiliar patterns because all familiar patterns
people in the country.
started as unfamiliar ones.”

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 CRED’s Early Communication Strategy

● Focused on building trust and credibility

● Commitment to financial education and
responsible spending

CRED's early advertisements slogans

"CRED: For responsible credit"
"CRED: Financial education for the masses"

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Communication
Channels
Visual Communication
Digital Communication

“Shows
Commitment to
Resolve Customer
Issues on any
medium”
 Written Communication

ABOUT
CRED Engineering - Peek into how
CRED uses technology to build for its
members

Articles
the journal of credit card usage comprises of
articles related to credit scores, banking &
financial services and the combination of
exciting rewards.
CRED
8
Advertisements

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10
Importance of downloading CRED in
more than the great Anil Kapoor

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The calm Rahul Dravid in a situation where he is angry and
pretending to be Rowdy, in a way we never thought of.

Many brands collaborated with CRED due to this

advertisement. 12
 Customer Responses

CRED does not have any customer care Customers are not happy regarding the redressal
phone number system and issue resolving mechanisms
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Employee

• 88% of the employees would recommend working in

CRED.
• The company has laid down the very first step towards
building culture that is 'choosing the right fit'.
• The top two policies of CRED that makes it the best
place to work at is its Leave policy the second is
Advance salary pay policy.
• The company has emerged from the principle that says
'Trust is earned not forced'

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Print Media

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Founder

Kunal Shah's statements and the ideation

• Innovation and Vision
• Problem-Solving
• Entrepreneurial Mindset
• Data-Driven Approach
• User-Centric Focus
• Financial Responsibility

We can compare it with mission and vision of company and how Kunal Shah
communicates: ETHOS

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 Evolution of communication strategy

focus on promoting the benefits of using the app

● build a good credit score

● save money on credit card bills

CRED's recent advertisements slogans

"CRED: The best rewards for your credit card spend"

"CRED: Build good credit, save money."

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 Paytm QR code controversy:

● CRED accused Paytm of copying its

design of QR code payment system
● CRED also launched a campaign called
"QR Code Wars" in which it mocked
Paytm's system
● CRED's communication strategy in the
Paytm QR code controversy was heavy
on ethos
● CRED also appealed to its customers'
sense of loyalty, urging them to continue
using the CRED QR code system.

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19
 Communication strategy across different channels

CRED's communication in all channels

focuses on building trust, persuading
with logic, and appealing to emotions.

CRED’s blog post compared CRED's

rewards program to those offered by
other credit card companies.

CRED's billboards often feature playful

and irreverent messages that are
designed to capture attention and
generate buzz.

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Competitive Analysis

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 References
CRED [@CRED_club]. (2020, September 19). Not everyone gets it | CRED | Anil Kapoor. Youtube. https://www.youtube.com/watch?v=iW63vNsF8ck

CRED [@CRED_club]. (2021, April 9). Great for the good | ft. Rahul Dravid | CRED. Youtube. https://www.youtube.com/watch?v=j8KpV-4_mRg

CRED [@CRED_club]. (2022, November 15). Play it different | ft. Ravi Shastri | CRED. Youtube. https://www.youtube.com/watch?v=DoZaFH4xWhM

Kulkarni, S. (2023, April 17). CRED launches UPI peer-to-peer (P2P) payments: Important features. Economic Times. https://
economictimes.indiatimes.com/wealth/personal-finance-news/cred-launches-upi-peer-to-peer-p2p-payments-important-features/articleshow/99560097.cms?from=mdr

Mukul, P., & Bhalla, T. (2023, January 3). Paytm complains to NPCI on Cred’s UPI gamble. Economic Times. https://
economictimes.indiatimes.com/tech/technology/cred-stops-placing-qr-code-plates-on-paytm-plaint-to-npci/articleshow/96690301.cms?from=mdr

Online, E. T. (2023, February 27). CRED founder Kunal Shah reveals he earns Rs 15K per month, netizens accuse him of evading taxes & underpaying staff. Economic Times.
https://economictimes.indiatimes.com/magazines/panache/people/cred-founder-kunal-shah-reveals-scandalously-low-ctc-says-he-earns-rs-15k/articleshow/98270192.cms?from=mdr

Singh, N. (1680604892000). Inside CRED’s work culture: Trust is earned not forced. Linkedin.com. https://www.linkedin.com/pulse/trust-earned-forced-cred-nandini-singh

What traditional brands can learn from Cred’s ad featuring Rahul Dravid. (2021, April 14). Www.bestmediainfo.com. https://
bestmediainfo.com/2021/04/what-traditional-brands-can-learn-from-cred-s-ad-featuring-rahul-dravid

ReferencesBeerBiceps [@BeerBiceps]. (2020, September 18). UNICORN cred founder Kunal shah’s powerful tips for wealth & success | the Ranveer show 72. Youtube. https://
www.youtube.com/watch?v=nH6WUTFmgg8

CNBC-TV [@CNBC-TV18]. (2023, September 7). LIVE | Global Fintech Fest | macro fundamentals of FinTech landscape: CRED Founder Kunal Shah | N18L. Youtube. https://
www.youtube.com/watch?v=2hyHC1ySuCI

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 Group Information

Name of the Company: CRED Group: 6

Number of Meetings: 4

 Darji Vraj Jitendrakumar( 2023MBA093) : Research, SWOT Analysis and help with finalising strategies, PPT Editing, Analysing effect of
Kunal Shah as a founder in development

 Jaydeep Marwah (2023MBA106): Research and Analysis of Communication of CRED with customers, employees and effect of Kunal
Shah as a founder in development and communication strategies of CRED. PPT editing and Video Editing.(Advertisement videos)

 Sahithi Payala (2023MBA128): Mission, Vision and Introductory Slides.

 Shriya Pandey (2023MBA142): Analysis of controversy with Paytm and early communication of CRED.

 Tusharkumar Tigga (2023MBA151): Help with PPT, Requirement and Communication of CRED and Strategies going forward

 Vijayakrishna A M (2023MBA154): Communication Channels

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