NOKIA at its beginning stage

• Brought products like ‘Car

Phone’ , ‘Featured phone’

• Made huge profit

• Brought revolutionary
change in tele-
communication
technology
 NOKIA’s Mobile sale in Global market(in Millions)

Nokia's mobile sales

500
468.4
452.9
450 437.1 431.8
417.1
400

347.5
350 335.6

300
264.9
250

200

150

100

50

0
2005 2006 2007 2008 2009 2010 2011 2012
 Android’s development in Business market ecosystem

• Android created an inter

dependent ecosystem

• Manufacturers,
developers, consumers all
got centered into one place

• Got customer
concentration
 Apple’s development in Business Market ecosystem

• Apple created an intra

dependent ecosystem

• Their ecosystem has a

special characteristics: “If
you buy one Apple product
you have to buy rests”
 Android and Apple development

Apple and android development in USA market

80

70

60

50

40

30

20

10

0
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Android+Google Apple
Emerging of flipflop phones
 Development in China’s manufacturing
1.Fast manufacturing
2.USA and Europe shifted to China for manufacturing

China’s machine and electronics export data

1000000
900000
800000
700000
600000
500000
400000
300000
200000
100000
0
2008 2009 2010 2011 Trade value($)
2012 2013 2014 2015 2016 2017
 NOKIA in Global Market
90

80

70

60

50

40

30

20

10

0
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Android Apple Nokia Samsung
 Major mistakes of NOKIA

NOKIA did not meet the market’s demand

• The market shifted from software to hardware

Lean manufacturing defect

• NOKIA thought itself so big , it became the champion of what it was but was not good for
the new competition

Not getting into the ecosystem

• Instead of shifting to Android ,NOKIA shifted to Microsoft which never had any
ecosystem of mobile industry
 NOKIA did not meet market’s demand

• Market shifted to software

• NOKIA was still advertising its phone

on the basis on hardware

• NOKIA was attached with its Symbian

 Defect in Lean Manufacturing

• NOKIA had defect in its lean

manufacturing process Define

• It was champion of what it was

doing Control Lean Measure
manufacturing
process
• NOKIA was not good for the new
market competition
Improve Analyze
 NOKIA did not get into the ecosystem

• NOKIA went to Microsoft instead of

Android

• Microsoft was never created for

mobile platforms

• Microsoft did not had any ecosystem

for mobile industry neither did
NOKIA
The End