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DESIGN OF GOODS AND

SERVICES
GOOD AND SERVICES SELECTION
Develop and implementation a product strategy
That meets the demand of the marketplace with
a competitive advantage

Strategy

Design
WHY WE CHOOSE A PRODUCT?

Technology
Concept

Packaging

COMMPETITIVE ADVENTAGE

Differentiation Cost Leader Fast Respons


PRODUCT LIFE CYCLE

Product by Value Analysis


Growth Maturity

Introduction Decline
GENERATING NEW PRODUCT
Socio
Change

Economic
Others
Change

UNDERSTANDING
THE CUSTOMER

Politic Technology
Change Change
PRODUCT DEVELOPMENT
QUALITY FUNGCTION DEPLOYEMENT
House of Quality
????
ISSUES FOR PRODUCT DESIGN
Robust Design

Modular Design

Computer-Aided Design (CAD)

Computer-Aided Manufacturing (CAM)

Technology Virtual Reality

Value Analysis

Sustainability of Life Cycle Assessment (LCA)


PRODUCT DEVELOPMENT CONTINUUM

Purchasing Technology by Acquiring a Firm


Make or Buy
Decisions

Join Venture

Group
Technology
Alliance

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