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    Design Goods and Service

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    Anggia Paramitha
    The document discusses key considerations for designing goods and services, including developing a product strategy that meets market demand with a competitive advantage, choosing a product based on factors like technology, concept, and packaging, and establishing competitive advantages through differentiation, cost leadership, or fast response. It also covers the product life cycle, generating new products based on socioeconomic changes, understanding customers, quality function deployment, product design issues, the product development continuum, and make-or-buy decisions.

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    Design Goods and Service

    Uploaded by

    Anggia Paramitha
    5 views8 pages
    The document discusses key considerations for designing goods and services, including developing a product strategy that meets market demand with a competitive advantage, choosing a product based on factors like technology, concept, and packaging, and establishing competitive advantages through differentiation, cost leadership, or fast response. It also covers the product life cycle, generating new products based on socioeconomic changes, understanding customers, quality function deployment, product design issues, the product development continuum, and make-or-buy decisions.

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    The document discusses key considerations for designing goods and services, including developing a product strategy that meets market demand with a competitive advantage, choosing a product based on factors like technology, concept, and packaging, and establishing competitive advantages through differentiation, cost leadership, or fast response. It also covers the product life cycle, generating new products based on socioeconomic changes, understanding customers, quality function deployment, product design issues, the product development continuum, and make-or-buy decisions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    5 views8 pages

    Design Goods and Service

    Uploaded by

    Anggia Paramitha
    The document discusses key considerations for designing goods and services, including developing a product strategy that meets market demand with a competitive advantage, choosing a product based on factors like technology, concept, and packaging, and establishing competitive advantages through differentiation, cost leadership, or fast response. It also covers the product life cycle, generating new products based on socioeconomic changes, understanding customers, quality function deployment, product design issues, the product development continuum, and make-or-buy decisions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    DESIGN OF GOODS AND

    SERVICES
    GOOD AND SERVICES SELECTION
    Develop and implementation a product strategy
    That meets the demand of the marketplace with
    a competitive advantage

    Strategy

    Design
    WHY WE CHOOSE A PRODUCT?

    Technology
    Concept

    Packaging

    COMMPETITIVE ADVENTAGE

    Differentiation Cost Leader Fast Respons


    PRODUCT LIFE CYCLE

    Product by Value Analysis


    Growth Maturity

    Introduction Decline
    GENERATING NEW PRODUCT
    Socio
    Change

    Economic
    Others
    Change

    UNDERSTANDING
    THE CUSTOMER

    Politic Technology
    Change Change
    PRODUCT DEVELOPMENT
    QUALITY FUNGCTION DEPLOYEMENT
    House of Quality
    ????
    ISSUES FOR PRODUCT DESIGN
    Robust Design

    Modular Design

    Computer-Aided Design (CAD)

    Computer-Aided Manufacturing (CAM)

    Technology Virtual Reality

    Value Analysis

    Sustainability of Life Cycle Assessment (LCA)


    PRODUCT DEVELOPMENT CONTINUUM

    Purchasing Technology by Acquiring a Firm


    Make or Buy
    Decisions

    Join Venture

    Group
    Technology
    Alliance

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