McD o n a l d ’ S

i’m lovin’ it
Presentation by-:
• Ayush Raj (C)
• Devansh Thakkar
• Amit Malakar
• Aditya Chaudhary
• Ananya Jain
• Bhavya Sri Kotanna
• Soumitra Darshan Nayak
• Ronit Tripathy
 VISION
TAGLINE
To moveI’m
TAGLINE: withLovin’
velocity
It! to drive profitable growth and become an even
better McDonald’s serving more customers delicious food each day
It has been associated with a famous jingle, and is the tagline since
around the world.
2003.
MISSION
LOGO
To make delicious feel-good moments easy for everyone.
GOALS
The original McDonald’s had two golden
arches
•To feedinand
theirfoster
building which looked like a M
communities.​
from some angle
•To influence, sizewas
andincorporated in theirwith McDonald’s
reach, and engage
logo in 1961.company staff, franchisees, suppliers and partners, as a
customers,
responsible business with a positive impact on communities globally.
 CAPITAL STRUCTURE
MANAGEMENT LEVELS
Market capitalization: 199.56 Billion
CEOUSD (2022)
Revenue: 23.223 Billion USD (2021)
Chairman and Board of Directors
Net Income: 7.545 Billion USD (2021)
Total Assets: 53.85 Billion USD (2021)
COO CFO Chief Research Officer
Share value: 272.46 USD. (27 January)
th

Some Other Facts and Figures:

Senior Marketing Manager
No. of Outlets- 40,000+
Senior sales manager
No. of Employees- 2,00,000+
Serves 68 Million customers each day in more than 120 countries.
 FUNCTIONAL VERTICALS
EMPLOYEE RECRUITMENT FOR DIVISIONS
Finance Marketing Sales Department Restaurant Level Executive
• Employee
Department Value Propositions: Fun, Flexibility,
Department
Future
• Finance (3Fs) • Marketing country • Sales country
country • General Manager
head head • Restaurant manager
• head
On Job
• Finance
head
Evaluation
city/state (OJE)
• Marketing
city/state head
is primary criterion
• Sales city head
• Sales executives
for
• 1st assistant manager
• 2nd assistant manager
employment
• Finance manager • Marketing • Salesmen • Staff training crew
manager • Crew members
•
• Accounts manager
Two types of• jobs: Corporate
Marketing
executives
and Restaurant • Support staff

Jobs
• Recruitment of Managers: Primarily internal
recruitment
https://www.sbxl.com/mcdonalds-slogan/
https://www.creativebloq.com/logo-design/mcdonalds-logo-short-11135325
https://panmore.com/mcdonalds-vision-statement-mission-statement-analysis
https://corporate.mcdonalds.com/
https://www.google.com/finance/quote/MCD:NYSE?sa=X&ved=2ahUKEwjbssrXp-P8AhUzTnwKH
aFOA_gQ3ecFegQIHRAY&window=5Y
https://www.macrotrends.net/stocks/charts/MCD/mcdonalds/market-cap
https://www.macrotrends.net/stocks/charts/MCD/mcdonalds/assets-liabilities
https://panmore.com/mcdonalds-organizational-structure-analysis
https://www.hierarchystructure.com/mcdonalds-company-hierarchy/
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https://www.mcdonaldsindia.com/career.html
https://www.studocu.com/en-gb/document/university-of-salford/human-resource-manageme
nt/mc-donalds-recruitment-and-selection-process/2050486
https://jobs.mchire.com/#benefits-scrollto