TOURIST

BEHAVIOUR
DR. NANNY
ROEDJINANDARI,SST.PAR.,MM
 INTRODUCTION

Consumer behaviour i s day to day chal l enge t o t he servi ce provi ders and
t he market i ng organi sations for t he dest i nat i on.

Underst andi ng the consumer

behavi our and particul arly the behavi our of t he t ouri st l eads t o t he i nput
t o t he organi sations to develop t hei r product s and servi ces i n order t o
have more
sat i sfact ory clients.
We can define the consumer behaviour as simple as the
activities in which the tourist take part, the products they
consume during
their trip and other ancillary services they avail during the
entire course of their trip.
 In the context of tourism and consumption of its products, the
consumer behaviour plays a key role in terms of quality assessment,
the effectiveness of products offered and suitability of the activities
at the
destination.

Tourist behaviour occurs in the planning and implementation stages

of the holidays, and also after the return home. Tourist Behaviour
marketing and the approaches for the distribution channel.
 DEFINITION AND
NATURE OF TOURIST
BEHAVIOUR

Knowing the behaviour of tourists has practical value for all

t o u r i s m s t a k e h o l d e r s . M o s t c o m m o n l y, t h e d a t a o n t o u r i s t
behaviour is relevant for the providers of tourist services, as
knowledge of behaviour enables the planning of business
strategies and the designing of tourist products.
 The public sector, especially tourism institutions and
organisations, use the data on tourist behaviour to plan the
development and marketing strategies of destinations and
tourist regions.

Information on the behaviour of tourist is also useful for the

general travelling population (i.e. tourists) as it facilitates
holiday planning, especially in areas facing specific and
problematic tourist behaviour.
Tourist behav iour is the consumption of both every
day and unusual products and services outside of
the environm ent of everyday life.”

For an objective, credible and applicable

understanding of tourist behaviour, it is critical to
recognise the key aspect that separate the
behaviour during tourism from the behaviour in the
everyday environm ent.
 TOURIST BEHAVIOUR
AND ITS
IMPORTANCE
In the present global and competitive scenario of business we need to have a
strategy which will lead to a satisfied customer which will act as an agent of
word-of-mouth publicity.

Once we come to know the reason behind repeat visitation or destination

choice, it will help to promote even those destinations which have potential
but still are not doing up to the mark. All tourism markets can be
deconstructed into two basic dimensions: whether people have visited before
(first/repeat) and the role played by the destination (main/secondary).
A s su ch , all d estin atio n s
attract fo u r b asic ty p es o f to u rists:

• first-time m ain -d estin atio n v isito rs

(FM ),

• rep eat m ain d estin atio n v isito rs (RM ) ,

• first-time seco n d ar y -d estin atio n

trav ellers (FS), an d

• rep eat seco n d ary d estin atio n

trav ellers (RS).
 CHARACTERISTICS OF TOURIST
BEHAVIOUR

The characteristics of tourist behaviour are based

upon some standard conceptual models.

These models are based on following

parameters:

01 Competition

02 Innovation

03 Consumer behavior
 Further the tourist behaviour
characteristics can be divided into
four groups as: Search for
novelty

Family influence
on decision-
making

Loyalty
Based on self-
involvement (ego
involvement)
 CONCEPTS IN TOURIST
BEHAVIOUR

2. Concept of Value 4. Concept of 6. Concept based on 8. Concept of

Personality Attitude Satisfaction

1 . Concept of 3. Concept of 5. Concept of 7. Concept of 9. Concept of Trust

decision making motivation Expectations Perception and Loyalty
 TOURIST MOTIVATION
AND TOURIST
BEHAVIOUR
FACTOR THAT’S AFFECTINGS THE TRAVELERS
Regression

An escape from the perceived everyday environment The strengthening of familial ties and relationships

Research and self-development Socialization

Relaxation Novelty

Education
Prestige
 TOURIST MOTIVATION

1) Travel as a response to what is lacking yet desired

2 )Destination pullin response to motivational push

3) Motivation as fantasy

4)Motivation as a clasified purpose

5)Motivation typologis

6)Motivation and tourist exeperience

7)Motivation as a auto-devinition and meaning

TOURIST DECISION -
MAKING PROCESS
THANK YOU