Overview

• Background
• Goals
• Methodology
• Participants
• Findings
• Recommendations

1
 Background
What is Usability?
What is a Usable Site?
Usable sites allow users to: Usable sites/applications are:
• Find what they need
• Recognize and understand what
they find
• Use the information to accomplish
their goals.

Credit: Whitney Quesenbery

http://www.wqusability.com/index.html

2
 Background
UCD helps create products that are relevant to users and easy to
use by focusing on user needs at every stage of development.

Credit: Anthro-Tech I http://www.anthro-tech.com/

3
 Background

Who are our What is the How can we improve

customers? customer experience the customer
like on our website? experience?

[ADD image of the

product you are
testing here]

4
 Background

Phase 1 Phase 2 Phase 3

User Experience
User Research Site Improvements
Testing

1. User Research
Data-driven understanding of key audiences and their top tasks on our site

2. User Experience Testing

Watch key audiences interact with our site; identify usability issues

3. Site Improvements
Implement recommendations; test improvements to ensure effectiveness

5
 Background

Interviews Click
analytics
Site usage
statistics
Survey

[Briefly review the data sources you examined to complete your user
research and explain how the user research informed your test
design]
6
 Goals

[Go over the goals for the usability test.]

7
 Methodology
A usability test is a research activity in which:
Such133 unmoderated
Moderated-remote
Based
Anthro-Tech
as:
on: facilitator:participants
and in person
Representative users •11 moderated
Suzanne Boyd participants
Participants
User completion
Task researchoutside of
••Notetaker:
Washington
Advisers
Business
Time on task state connected
goals
• remotely
•Such Ambassadors
Pathways
via WebEx
and keywords
Perform realistic tasks Karen
•• Local as:
Saville
Washington state
Enterprise
•• Heatmaps Implementers
of site usage
Learn aboutcame
participants EEREtoinitiatives
Anthro-Tech
•• Requests
Innovators for help
•Study
headquarters
Finddesign
out how to dooranhints
energy
An interdisciplinary team • from the facilitator
Investors
assessment
Transition
Unmoderated Team for your home
•• Users’
Find verbal
Interested
funding comments
Public
for your research
• Invited participants across the
•Collected
Learn about
nation, with:emerging
connected through remote
Collects empirical data technologies instudy
renewable
• usability software
Unmoderated (UserZoom)
software
energy and energy efficiency
• Database
In a usability lab or with • Screen capture software
• Qualitative notes
remote usability software
8 [SEE NOTES FOR EXPLANATION OF SLIDE]
 Participants

[Table with the main characteristics of each test participant

(gender, age, job, etc.). Remember to use participant
codes instead of participant names to protect anonymity.]

9
 Findings

[Detail your main findings in this section. Generally findings

are organized by category; for example:
• Positive findings
• Success metrics (graphs/tables of success rates by
scenario/participant; System Usability Score, NetPromoter score)
• Navigation and information architecture issues
• Search issues
• Language and content issues
• Design issues
• Perceptions and consequences

Typically, plan 1-2 slides per finding. Your findings pages

should include participant quotes and counts – e.g. X out
of X participants went here instead of here – to illustrate
your findings.]
10
 Findings – EXAMPLE
Users experience technical problems on the site
• 5 out 6 users experienced technical
problems. “My connection
• The site doesn’t work properly in between the laptop
some browsers. IE experienced the and the server isn’t
most hiccups. working well.”
• Performance slowed when search – P3
returned a high number of results.
“I’m waiting for the
results to load…this
is taking so long.
Normally, Internet
searches don’t take
this long.”
– P4
11
 Findings – EXAMPLE
Search results are overwhelming and not helpful

“I need to perhaps
change my search “Too many
terms. Right now the choices to pick
results are too broad to from.”
be useful.”
– P3

“I typed in ‘installing
solar panels’ and the
first result was Top results are
‘Distributed Wind Case not relevant.
Study.’”
– PP

12
 Recommendations

[Detail your main recommendations for improving the site in

this section. Provide screen shots of sites that are good
examples of each recommendation where possible.]

13
 Recommendations - EXAMPLE

Make the publication ordering process more intuitive

• Flexible: Consider
allowing users to order
more than 5
publications
Or proceed to
checkout
• Familiar: Use an
ordering model that is
familiar to users

Option to continue Updating

shopping… quantity is
intuitive

14
 [Questions and discussion]

15