Digital Fashion Challenges In Services

Pacific institute of Management

Presenter - Savani Malot
Mba PU III Sem
 What Is Digital Fashion

Digital fashion refers to fashion items and

experiences that are created, experienced, or shared
in digital or virtual spaces. It represents a fusion of
fashion and technology, offering new ways to
design, showcase, and interact with clothing and
accessories. Here are a few key aspects of digital
fashion: 1. Digital-Only Clothing 2.Virtual Fashion
 Description about Digital Fashion Market:

The global Digital Fashion market size was valued at USD

342.71 million in 2022 and is expected to expand at a
CAGR of 187.88% during the forecast period, reaching
USD 195071.83 million by 2028.
This report places a strong emphasis on the Digital
Fashion market's dimensions.
 Types of Digital Fashion available in the Market

Based on Product Types the Market is categorized

into Below types that held the largest Digital
Fashion market share in 2023.
•Apparel/Clothing
•Accessories
•Footwear
 potential benefits of digital fashion

•Aesthetic Flexibility: Digital fashion allows consumers to ch

their style and adapt to new trends easily, offering a broade
of creative options, including garments that defy the laws of
physics.
•Instagrammable Moments: Digital fashion enables consum
create unique, attention-grabbing looks for social media, cat
younger consumers seeking novel experiences.
•Faster and Cheaper: Digital fashion production is quicker, m
 potential benefits of digital fashion

Environmental Impact Reduction: Replacing physical

clothing with digital fashion can save significant amounts
of water and reduce carbon footprints, contributing to
environmental sustainability.
Shift to Sustainability: Choosing digital fashion represents
a step toward a more sustainable and innovative
approach to fashion consumption
hallenges in Digital Fashion with their solution

ed Shopping Experience:
Replicating the tactile and personalized experience of a physical store in th
m.

Fitting Room: Utilizes AI to recommend ideal clothing sizes, reducing retur

easing confidence.
pping: Enables live interactions between consumers and digital influence
ople during online shopping.
ational Commerce: Leverages messaging apps for personalized customer
combining chat bots and human interactions.
2 Omni -channel Strategy:
hallenge: Efficiently integrating physical and digital sales channels to prov
onvenience and faster deliveries.
olution: Leverage physical stores to reduce costs, improve stock availabilit
nd offer flexible delivery options to customers.
3 Overcoming the After-Sales Barrier:
hallenge: Simplifying the exchange and return process to enhance custom
oyalty and trust in the brand.
olutions:
Reverse Logistics: Create accessible return points (e.g., pharmacies or
partner stores) to facilitate returns and generate traffic.
Payments: Offer flexible return options, such as cash back, exchange
vouchers, or store credit, to build trust with customers.
 Future of digital fashion
he future of digital fashion is marked by sustainability and
novation. Startups are pioneering eco-friendly practices,
tilizing technologies like 3D design, virtual fitting rooms, and
I for predictive insights. Digital clothing and on-demand
esign are reducing waste, and brands are adopting consumer-
entric strategies. Fashion tech, including block chain and VR, is
nhancing the retail experience. AI plays a crucial role in
redicting trends and optimizing production. Social
esponsibility and ethical fashion are on the rise, as state
 conclusion
In conclusion, the world of digital fashion is rapidly evolving and holds
immense potential. While it offers innovative solutions to address
sustainability, personalization, and efficiency, it is not without its
challenges. From creating a humanized shopping experience to

managing post-sales processes, the fashion industry is adapting

to meet the needs of modern consumers. Key technologies, such as AI,

3D/AR/VR, and block chain, are transforming the way fashion is
designed, produced, and consumed. As the industry continues to

embrace digital transformation, it is essential for fashion brands to

prioritize customer-centric strategies and ethical practices. Together, we