CRISIs MANAGEMENT CASE STUDY :

NESTLE MAGGI NOODLES BANNED

IN INDIA
 INTRODUCTION
• Indian regulators banned Maggi noodles in April 2015
after its tests found excess lead in noodle samples. The
company had to remove Maggi packs, all 35,000 tons of
the product, from store shelves. A court ruling
overturned the ban in August, but Maggi’s reputation
was severely damaged and regaining sales was difficult.

• Known for its two-minute cooking time, the noodle

brand has taken more than two years to restore trust,
regain sales and rebuild it’s damaged reputation.
 Key issues

1. Health related issue – high levels of MSG & lead in the

in food make them unsafe for use
2. Loss of public trust –if found true of wrong doings ,the
company might loose it’s trust among the people and
loose it’s grip over the Indian market.
3. Business loss- being a FMCG company with its feet well
grounded in India and with the popularity of it’s
product “maggi” in Indian households ,if banned will
lead to huge business loss
4. Legal actions –the responsible might face some legal
actions under the law of the land
 Some solution

The option nestle had to help them overcome the

challenges are as follows
• Call of the products temporarily to avoid any public
health crisis.
• Set up expert team to investigate into the matter
and find the cause of the problem
• Take samples from all the manufacturing units all
across the country to contain the mishap
• Assuring the customers of their food safety by
advertising
 MANAGEMENT WITHIN CRISIS

1.Actively response to consumer.

2. Comeback with new strategy .
3. Advertisement .
4. Nestle created FAQ page to answer customer
Queries.
5. Though social media platform company
continue re-assure customers that noodles are
safe and transparent working closely with
authorities to resolve this issue.
Thank you