Part I

Storytelling & Tourism

I. What destinations provide visitors

Site vs. Story… pwede both?

Third dimension: the co-created story

II. What a Story is and does

an account of imaginary or real people and past events

Tale as old as time…

- stories to understand experiences vs. stories enhance (the visitor’s) experience

- stories engage the imagination

Telling tales is as old as time… sharing

The Site
The Story
The Co-created Story
Story to understand
experience
Story to enhance the
experience
Story to engage the
imagination
Daghang salamat!
Stourism: Story-based tourism
for towns in the New Normal
Part II

Identifying and
packaging stories
I. Identifying stories

Cultural Heritage Mapping: documentation of cultural assets

Tangible culture & heritage Intangible culture & heitage

Natural heritage Histories of places, objects and people

Historic sites and places Traditional techniques, cooking methods, etc.
Artifacts Legends, folk tales, beliefs

Traditional products Biograhphies

Food
People and personalities

Network of stories
Example

Torta de Argao
Item

Tangible aspects Food product, Camello family, store and kitchen

Intangible aspects Cooking technique

Related stories Torta was prepared during fiesta as take home food; unique
ingredients; egg yolk was abundant because egg was used for
construction before

Sources Argao history book, interviews with Camello family and locals,
Research notes
I. Packaging your stories

Four basic questions

1. What is your story?

2. Who are your audiences?
3. How are you going to tell it?
4. What is your platform for telling it?
Example

Four basic questions

1. What is your story?

Torta de Argao

2. Who are your audiences?

Online community of Casa Gorordo Museum page followers, Cebuano online community

3. How are you going to tell it?

Short audio-visual production

4. What is you platform for telling it?

Social media, specifically Facebook
Example