MODELS OF

COMMUNICATION
 He threw
DRILL three
balls.
Is there only one way to explain
how communication works?
MODELS OF
COMMUNICATION

 Conceptual models used to explain

the communication process.
MODELS

 A representation of real world

phenomenon in more abstract
terms which can be applied in
different forms.
 LINEAR MODEL OF
COMMUNICATION

Aristotle’s Model of
communication
Communication is considered one way
process where sender is the only one
who sends message and the receiver
doesn’t give feedback or response.
SENDER/ RECEIVER/
MESSAGE LISTENER
SPEAKER
The sender is the more prominent in
Linear Model of communication.
 KEY FEATURES
ONE WAY COMMUNICATION
Used for mass communication
Sender sends message and receivers only
receive
No feedback
Concept of noise
PROS
Good at audience
persuasion and propaganda
setting
Intentional results
CONS
Communication is not
continuous as no concept of
feedback
No way to know if
communication was effective
SHANON-WEAVER
MODEL OF
COMMUNICATION
LINEAR MODEL OF COMMUNICATION
Known as mother of all
communication models
Depicts communication as a linear or one-way
process consisting of five elements: a source
(producer of message); a transmitter (encoder of
message into signals); a channel (signals adapted
from transmission); a receiver (decoder of the
message from the signal); and the destination.
Example:
 The lecturer is the source of
The lecturer conducts online
classes through Zoom virtual
meeting platform. However, a
student cannot hear the lecture
properly due to the raining
sound, also known as the
physical noise in
communication.
information. Zoom meeting is the
channel of communication that
transmits message into a signal to
convey to students. The students
receive messages via their smartphones
or computers. So, they are the receiver
of the message. Finally, the rain sound
is the noise that distracts the student
from hearing the lecture correctly.
 Stop chop
shops selling
DRILL chopped shop
chops in the
zoo!
 SCHRAMM’S MODEL
INTERACTIVE MODEL
Deals with exchange of ideas and
messages taking place both ways from
sender to receiver and vice-versa.
 SCHRAMM’S MODEL
INTERACTIVE MODEL
The communication process take place between
humans or machines in both verbal or non-verbal
way.
Relatively new model of communication for new
technologies like web.
Instant messaging
Q&A
 She sells seashells
by the sea shore. The
shells she sells are
surely seashells. So if
DRILL she sells shells on the
seashore, I’m sure
she sells seashore
shells.
 TRANSACTION MODEL
●A two-way process with inclusion of
feedback
●Exchange of messages between sender and
receiver where each take turns to send or
receive messages.
●More interactive; there is a
collaborative exchange of messages
between communicators with the aim
of understanding each other.
●Both sender and receiver are known as
communicators and their role reverses each
time in the communication process as both
processes of sending and receiving occurs at
the same time.
 ENUMERATE THE MODELS OF COMMUNICATION AND
WRITE THEIR DIFFERENCES.
MODELS OF DIFFERENCE FROM
COMMUNICATION OTHER MODELS

1.

2.

3.
LINEAR INTERACTIVE TRANSACTIONAL
Schramm Model of Communication
Shanon-Weaver Model of Communication
A two-way communication process where feedback is given
after a message is sent
Shows circular process between the sender and receiver
Barriers affect the smooth flow of communication
A one-way communication process
Having a job interview
Reciting a poem in front of the class
Presiding over an important meeting
Focusing on the message sent