CREATIVITY IN

ORGANIZATION
REYNALDO N SALDIVAR
MBA A2023
 Creativity
 creativity can be traced back to the Latin verb creo and even
earlier to the Sanskrit root kar- which means “to produce”,
“generate”, “or make”

 creativity as the ability to CREATE; to bring to existence

 Creativity is defined as the tendency to generate or recognize

ideas, alternatives, or possibilities that may be useful in solving
problems, communicating with others, and entertaining
ourselves and others.

 Creativity is not an innate ability rather it is developed through

time and experience. So anyone can be creative

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Problem
Market gap Financials
Few, if any, products on the market help Millennials account for about a quarter of
customers like we do the $48 billion spent on other products in
2018
Customers
66% of US consumers spend money Costs
on multiple products that only partially Loss of productivity costing consumers
resolves their issue thousands of dollars

Usability
Customers want something easy to use that
helps make their life easier

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 Organization

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 Product overview

Unique Tested
Only product specifically dedicated to Conducted testing with college students in
this niche market the area

First to market Authentic

First beautifully designed product that's Designed with the help and input of experts
both stylish and functional in the field

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 Product benefits

Cool and stylish product

Areas for community connections

Online store and market swap

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Company overview
 Business model

Research Abstract Design

We based our research on We believe people need Minimalist and easy to use
market trends and social more products specifically
media dedicated to this niche
market

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Market overview

$3 $2 $1
billion billion billion
Opportunity to build Freedom to invent Few competitors
Fully inclusive market Selectively inclusive market Specifically targeted market
Total addressable market Serviceable available market Serviceable obtainable market

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Market comparison

3B
Opportunity to build
Addressable market

2B
Freedom to invent
Serviceable market

1B
Few competitors
Obtainable market

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Our competition

Contoso Competitors
Our product is priced below that of other companies on the Company A - Product is more expensive
market
Companies B & C - Product is expensive and inconvenient to
Design is simple and easy to use, compared to the complex use
designs of the competitors
Companies D & E - Product is affordable, but inconvenient
Affordability is the main draw for our consumers to our to use
product

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Our competition
CONVENIENT

Competitor A CONTOSO

EXPENSIVE AFFORDABLE

Competitor C
Competitor D

Competitor E
Competitor B

INCONVENIENT

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 Growth strategy
How we’ll scale in the future

Feb 2020 May 2020 Oct 2020

Roll out product to high Release the product to the Gather feedback and
profile or top-level general public and monitor adjust product design
participants to help press release and social as necessary
establish the product media accounts

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Traction
Forecasting for success

GROSS NET $50,000

CLIENTS ORDERS
REVENUE REVENUE

$40,000
20XX 10 1100 $10,000 $7,000

$30,000
20XX 20 200 $20,000 $16,000

$20,000
20XX 30 300 $30,000 $25,000

$10,000
20XX 40 400 $40,000 $30,000
$0
1 2 3 4

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Two-year action plan

20XX FEB 20XX MAY 20XX OCT 20XX

Draft blueprints Run focus groups Gather feedback

20XX FEB 20XX JULY 20XX DEC 20XX

Test design Launch design Deliver to client

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Financials
YEAR 1 YEAR 2 YEAR 3 DELTA

Income
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
Gross profit 5,625,000 48,000,000 216,000,000
Expenses
Sales & marketing 5,062,500 38,400,000 151,200,000 70%
Customer service 1,687,500 9,600,000 21,600,000 10%
Product development 562,500 2,400,000 10,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
Total expenses 7,593,750 52,800,000 187,920,000

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Meet our team

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

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Meet the full team

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline

VP Product SEO Strategist Product Designer Content Developer

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 Cash Angel investments
Liquid cash we have Amount obtained through
on hand other investors

Property
Revenue obtained
from property
rentals

Shares
Number of shares
converted into USD

Angel Investments Property

Funding
Shares Cash

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 Summary
At Contoso, we believe in giving 110%. By using our next-
generation data architecture, we help organizations virtually
manage agile workflows. We thrive because of our market
knowledge and great team behind our product. As our CEO
says, "Efficiencies will come from proactively transforming
how we do business."

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Thank You
Mirjam Nilsson
206-555-0146
mirjam@contoso.com
www.contoso.com

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