The origins of tourism in the Philippines began with indigenous peoples hunting, fishing, and inter-tribe travel. When Ferdinand Magellan discovered the Philippines in 1521, a more recognizable form of tourism emerged during the Spanish colonial period. In the 1920s, air travel increased tourism with the arrival of air clippers. The first aircraft arrived in the late 1930s and informal tour operators known as "colorum" arranged inland tours. Formal tourism associations were established in the 1950s to promote and regulate the industry, though political instability hindered growth until the 1970s martial law period. Today, the Department of Tourism works to increase arrivals, spending, domestic tourism, infrastructure, and standards to develop the industry further
The origins of tourism in the Philippines began with indigenous peoples hunting, fishing, and inter-tribe travel. When Ferdinand Magellan discovered the Philippines in 1521, a more recognizable form of tourism emerged during the Spanish colonial period. In the 1920s, air travel increased tourism with the arrival of air clippers. The first aircraft arrived in the late 1930s and informal tour operators known as "colorum" arranged inland tours. Formal tourism associations were established in the 1950s to promote and regulate the industry, though political instability hindered growth until the 1970s martial law period. Today, the Department of Tourism works to increase arrivals, spending, domestic tourism, infrastructure, and standards to develop the industry further
The origins of tourism in the Philippines began with indigenous peoples hunting, fishing, and inter-tribe travel. When Ferdinand Magellan discovered the Philippines in 1521, a more recognizable form of tourism emerged during the Spanish colonial period. In the 1920s, air travel increased tourism with the arrival of air clippers. The first aircraft arrived in the late 1930s and informal tour operators known as "colorum" arranged inland tours. Formal tourism associations were established in the 1950s to promote and regulate the industry, though political instability hindered growth until the 1970s martial law period. Today, the Department of Tourism works to increase arrivals, spending, domestic tourism, infrastructure, and standards to develop the industry further
Hospitality in the PHILIPPINES Reporter: Axel Hagosojos Hunting and Fishing Stage of Man Inhabitants of the country roamed around for food.
Although the mode of travel was
underdeveloped, Inter-tribe Travel still occurred. Magellan’s Expedition • March 16, 1521–Ferdinand Magellan discovered the Philippines. • A more recognizable form of Tourism appeared during 1521. • The period of Spanish colonization started and the Galleon Trade was opened. 1920’s
• China Clipper and Manila Clipper brought some passengers to Manila
via Hong Kong . • During American occupation, the Pan-American Airways air clipper also known “Pan-Am” helped the Americans to reach Manila after two weeks on board. First Aircraft arrived in the COLORUM-means illegal tour handling and the illegal use of private vehicles for public use. - it was tolerated by the government authorities at that time since tourism was not yet developed. The development of the mode of travel in the Philippines was: 1. Hunting & Fishing 3. Air Clippers 2. Galleon Trade Inter-tribe Air LAND WATER • There were no tour operators nor travel agencies formally existed. • Travelers from the U.S, China, Japan and Europe were provided inland tours with their unregistered cars called “Colorum”. • Colorum means illegal tour handling and the illegal use of private vehicles for private use. • American Express International- one of the offices which informally arranged inland tours for foreign travelers. • Few attractions during this period were Manila, Pagsanjan Falls, Laguna Lake Tour, Tagaytay and Taal Volcano, Mt. Mayon Tour, Legaspi Tour, Baguio City and Banaue Tour. • Other popular tours in the South in 1920’s were Cebu City and Zamboanga City. • 1938(before World War II)- There were no statistical records and data available about Tourism in the Philippines. • 1947-Steamships and Airlines began to service the Philippines from the other countries. • 1952- Philippine Tourist and Travel Association was organized. Board of Travel and Tourism Industry served as (PTTA)’s promotional arm. Philippine Tourist and Travel Association (PTTA) – is the first tourism association in the Philippines. It was organized to: -Put together all existing travel establishments serving both domestic and international travelers. -Promote the country’s tourism industry. Board of Travel and Tourism Industry(BTTI) was also organized by the government to: -Regulate, supervise and control the tourism industry -Subsidize the PTTA as its promotional arm. • Late 1950’s- More hotels, restaurants and entertainment facilities were established. • 1960 to 1970- Philippines has undergone economic, social, political crises which hindered the development and promotion of tourism. The tourism industry was denied the peace and order, sanitation, financial support, and other important factors for tourism development. • Early 1970’s- a temporary tourist boom existed in the Philippines. Tourism in the Philippines prospered during the martial Law and it became a "bargain destination” to foreign visitors. As several tour groups arrived, more accommodations, food and beverage facilities and more airline frequencies were established. Tourism in the Philippines Today • This is the result of the continuous development and promotion of tourism from 1950 up to the present. • Based on the records, Philippines is still in the tail-end of tourist arrivals compared to the growth of other Asian destinations such as Hong Kong, Singapore, Thailand, Korea, Taiwan and Japan. National Tourism Organization of the Philippines or Department of Tourism take actions in making plans and programs. Among these are:
1. Increase visitor arrivals especially from nearby markets like Japan,
Korea, Hong Kong, Taiwan and high spending markets like Germany. 2. Increase tourism receipts through longer stays and higher spending per day which can be accomplished by more attractive destinations and tours, more shopping and dining and getting not just the budget traveler but also the upscale markets. 3. Expand domestic tourism through more promotions, cheaper tour packages and new facilities especially for the lower income segments. 4. Expand capacity for tourism by promoting more private sector investments. 5. Improve the standards of service through the expansion of training programs for the professionalization of the tourism management and labor force. 6. Program major tourism infrastructure projects. 7. Engage in major tourism estate and resort development. 8. Classify facilities in tourism sites according to international standards. 9. Enforce strictly the tour facility standards. 10. Promote self-regulation within the different sectors of the tourism industry. 11. Complete the national tourism plan and a destination tourism plan. 12. Encourage consumer advertising in selected markets. 13. Work closely with the private sector in product development. 14. Develop and strengthen linkages with the local government, the private sector and the general public through tourism councils. Thank you!