SLOGAN’S OF THE

DEPARTMENT OF TOURISM
ALEXLIZ D. SIMON, CGSP, MBA, LPT
FIESTA ISLAND PHILIPPINES (1989)

 OFFICIAL PROCLAMATION OF FORMER PRESIDENT CORAZON C. AQUINO AND

DECLARED AS PHILIPPINE FIESTA YEAR
VISIT PHILIPPINES (2002)

 SEC. RICHARD J. GORDON

 ENDORESE BY WTO AS A 24 MONTHS PROMO IN 2002
WOW PHILIPPINES (2003-2010)

 IN RESPONSE TO “AMAZING THAILAND” &

“MALAYSIA, TRULY ASIA”
 WOW – WEALTH OF WONDERS, WILD OVER
WATER, WALK OUR WALLS
 1 MILLION INCREASE OF TOURIST IN A YEAR
 AWARDED BEST MARKETING EFFORT OF
NATIONAL TOURISM ORGANIZATION AT THE
INTERNATIONAL TOURISM BORSE IN BERLIN IN
2003
PILIPINAS KAY GANDA (2010)

 SEC. ALBERTO LIM (HE

RESIGNED BECAUSE OF
THE ISSUE)
 THE PILIPINAS COLOR AND
TEXT WAS SIMILAR TO
POLISH RTOURISM
CAMPAIGN “POLSKA”
VISIT THE PHILIPPINES AGAIN (2015-2016)
ITS MORE FUN IN THE PHILIPPINES
(2012 TO MID OF 2017)
 SEC MON JIMENEZ
 In January 2012, the DOT Twitter account posted "The Philippines
is #1ForFun, right? Watch out [sic] for the campaign tomorrow!"
This created online buzz and to everyone's surprise, it wasn't really
the official slogan; the new hashtag #ItsMoreFunInThePhilippines
then immediately trended online. The tag line was also lauded for
its flexibility, allowing anyone to use it in memes and on official
DOT billboards: "Staring contests. More fun in the Philippines,"
which showed a wide-eyed tarsier; "Getting upstairs. More fun in
the Philippines," which showed the famous rice terraces of the
Cordilleras, and so on.
LOVE THE PHILIPPINES (2023)

 SEC. ESPERANZA CHRISTINA

GARCIA FRASCO
 USSAGE OF STOCK VIDEOS
THAT WAS NOT TAKEN IN THE
PHILIPPINES
THANK YOU