SIP PRESENTATION

ON

“STUDY OF CUSTOMER PERCEPTION AT V2 RETAIL:

A COMPARATIVE ANALYSIS”

Faculty Guide: Presented By:

Mr. Naveen L. Laxmipriya Sahoo
Prof. Marketing & Operations Regd. No.: 2106258066
BIITM MBA Batch: 2021- 23
CorporateGuide:
Gourahari Dhal
Store Manager
V2 Retail, Patia
COMPANY:
V2 Retail offers an unparalleled retail mix combined with value and variety to its shoppers. V2 has its presence in 17 states
of India with 96 high fashionable operational stores.
15 stores are actively operating in odisha.

COMPETITORS:
Reliance Trends
Max Fashion
Bazar Kolkata
Big Bazar

CUSTOMERS:
Most of the people who were visting the store regularly are students(60%) and
next to students is working professionals(12%), followed by the locals(20%)
and house wives(8%) as per the survey report.
 INTRODUCTION
 A perceptual map is a chart used by market researchers and businesses to understand how
target customers view and feel about there brand or product.
 Perceptual mapping enables companies to better understand their customer: the who, why,
how and what of their behaviour.

OBJECTIVE
 To understand the retail ecosystem of bhubaneswar with respect to the top performing retail
brands.
 To identify competitors on selected parameters of retails.
 To identify opportunities for repositioning.
 METHODOLOGY

 The data, which is collected are of first time, and fresh in nature, and happen to be

original in character and are done through field survey. There are some methods

that adopted for collecting primary data which includes:

• Questionnaire

• Interview

• Observation
 REAL WORK DONE
 Inventoey Management.
 General merchandise.
 Outbound of clothes from bean.
 Pinning of clothes in the inventory.
 GRT (Goods Return Transfer) of winter stock done.
 Arrangment of new stocks.
 Customer Feedback about store and the product.
 Assisting the customers.
 Getting the knowledge about seasonal budget of the store.
 PERCEPTUAL MAPPING
Y Axis: Value for money
value for money high
X Axis: Product Quality 8
V2 RETAILS

Bubbles: Product Variety 7

TRENDS

VISHAL MEGA MART 6

high product quality

BAZAR KOLKATA MAX FASHION

5
3 3.5 4 4.5 5 5.5 6 6.5 7 7.5
BAZAR INDIA

0
Bazar kolkata V2 retail Big Bazar
Reliance Trends Vishal Mega Mart Max Fashion
FINDINGS:

The survey that has been done shows that

 Customers perceive that V2 retails products are of value for money.
 Also provides variety of products as comparison to its compitiors .
 Renders good product quality as comparison to the money that the customer pays.
SUGGESTIONS
 More Home Brands & Private Level Brands Are Recommended To Be Introduced.

 More No. Of Size ( Up to 3xl ) Must Be Available In The Store.

 Separate Section For Plus Size Garments Seeks Presence In The Store.

 More Range Of Home Appliances Products Must Be Added To The List.

 Sitting Area Should Be There For Children And elderly People Who Are Visiting Store.

 Proper Setup Of Customer Help Desk Including Customer Feedback Register.

 One Men Trial Room And One Kids Trial Rooms Are Required In The Store .

 One Rest Room For Staffs.

THANK
YOU