D.Y.

PATIL INSTITUTE OF MCA AND MANAGEMENT

(AFFILIATED BY SPPU)

SUBJECT NAME: ENTREPRENEURSHIP ANALYSIS AND DESK

RESEARCH
SECTOR: FOOD INDUSTRY
BRAND: SKIPPI

GROUP MEMBERS:
1. Achal Pawnikar
2. Abhijit More
3. Abhijit Nashte
4. Aishwary Kale
5. Akash Sapkal
6. Akshay Jadhav
INDEX
EXECUTIVE SUMMARY 1. 1.Food Industry
2. History
3. Need of the Food Industry
4. Types of food industry
5. TOTAL food industries in India
6. Turnover and contribution to GDP
7. Recent developments in the Food Industry
ENTERPRISE HISTORY AND BACKGROUND
1. Company
2. current promoters
3. Vision and mission
4. Owners And the board of directors
5. COLLABORATIONS AND TIEUPS
Automobile industry

• The automotive industry comprises a wide range of companies and

organizations involved in the design, development, manufacturing, marketing,
selling, repairing, and modification of motor vehicles. In
• The word automotive comes from the Greek autos (self), and Latin motivus (of
motion), referring to any form of self-powered vehicle.in
• In 1860-1930 First came into use with reference to automobiles in 1898.
HISTORY
• Royal Enfield, a legendary motorcycle manufacturer, has a rich history dating back to
1893 when it was established in England.
• The company's initial focus was on building bicycles, and by the early 20th century,
they ventured into motorcycles.
• During both World Wars, Royal Enfield played a crucial role by supplying motorcycles
to the military.In the post-war era, Royal Enfield gained popularity with iconic models
like the Bullet, which became synonymous with the brand.
• The company went through various ownership changes and faced financial challenges
but managed to endure.
• In the 1990s, production shifted to India, where it gained a strong foothold.In recent
years, Royal Enfield has experienced a resurgence in global interest, with a renewed
emphasis on classic designs and the introduction of new models, making it a distinctive
player in the motorcycle industry.
Types of Royal Enfield
• 1.Classic, Bullet
• 2.Himalayan,
• 3.Interceptor 650
• 4.Continental GT 650.

Introduction
• Royal Enfield is a renowned Indian motorcycle manufacturer with a rich
heritage dating back to 1901.

• Originally a British company, Royal Enfield has a strong presence in India and
has garnered a global fan base.

• The brand is synonymous with retro-style bikes, often featuring thumping

single-cylinder engines, providing riders with a distinctive and nostalgic
riding experience.
• Function
The Indian food processing market size reached INR 25,455 Billion in 2022.
• Looking forward, IMARC Group expects the market to reach INR 45,345 Billion by 2028, exhibiting a
growth rate (CAGR) of 9.5% during 2023-2028.
Turnover & Contribution
Development
Promoter’s &Brand Ambassador
Vision and Mission
• Royal Enfield's vision was to be the "global leader in the
middleweight motorcycle segment" and to "be the brand that
provides the most accessible and enhancing leisure motorcycling
experience to the world."

Missions
• The company's mission was to "enable people to have unique
motorcycling experiences through accessible and robust
motorcycles that are evocative and inspiring, by cultivating a
culture of motorcycling in global markets."
CEO’S,MD
• B. Govindarajan is the Chief Executive Officer at Royal Enfield.
He also serves as Wholetime Director on the Board of Eicher
Motors Ltd.

Sudhakar Bhagavatula is the Chief Information Officer (CIO) at

Royal Enfield. He brings with him over 23 years of extensive
industry experience across India, Asia, the US & the UK in the
areas of IT consulting, Product Engineering, in-house IT
strategy, and transformation.
Rajeev Sharma is the Chief Human Resource Officer (CHRO) at Royal Enfield. His
experience as a human resource professional spans over 20+ years in significant HR
leadership roles at prominent brands.

Mark Wells is the Chief of Design at Royal Enfield. As a part of his

current role, Mark leads Product Strategy and Industrial Design at Royal
Enfield and works towards building and creating the company’s vision
on mobility for the future.

Simon Warburton is the Chief Program Manager at Royal Enfield. He

joined Royal Enfield in January 2015 as a founding member of the UK
team. In his current role, Simon is responsible for sharpening &
deploying new NPI processes and ensuring robust program management
in the company across functions to deliver on an ambitious product
lineup
Collabration ,Tieups,CSR Activities
• Simon Warburton is the Chief Program Manager at Royal Enfield. He joined Royal
Enfield in January 2015 as a founding member of the UK team. In his current role,
Simon is responsible for sharpening & deploying new NPI processes and ensuring
robust program management in the company across functions to deliver on an ambitious
product lineup.
• 2.• Royal Enfield & Vintage Rides announce collaboration* Vintage Rides organises
off-beat two- wheeler expeditions• The companies will co-produce one adventure travel
movie a year
• 3Royal Enfield and a company called 'Vintage Rides' have a announced a collaboration
for organising off-beat two-wheeler expeditions across the world. Since 2006, Vintage
Rides has operated over 1,000 guided tours exclusively on Royal Enfield. From France,
Italy, Mongolia, India, Morocco, and Argentina, Vintage Rides hosts tours in over 18
countries across 4 continents. Adding two new destinations to its roster everyyear,
Vintage Rides has relied on Royal Enfield motorcycles to ensure pure motorcycling
experiences in some of the most remote regions of the world.
Tie up
• 1. Royal Enfield has ended this year on a high note with this latest announcement of its
tie-up with Stark Future – a European electric vehicle start-up. The India based midsize
motorcycle maker has invested €50 million (approx 440 crore INR) for 10.35 percent
equity in Stark Future.
• 2. Royal Enfield has partnered with Italian riding gear brand Alpinestars to create a
riding apparel collection that ensures high protection and performance for riders.
Alpinestars manufacturers professional racing products such as motorcycling airbag
protection, high-performance apparel, gear and technical footwear. Through this
partnership, both the companies aim to provide customers with tools to make their
adventures more thrilling and fun.
• 3Mid-sized motorcycle maker Royal Enfield said it has joined hands with British brand
Belstaff to market an exclusive range of apparel.Launched in 1924, Belstaff is one of
the leading British Heritage brands, known worldwide for its high-performance
outerwear and jackets
CSR Activities
The Company has constituted a Corporate Social Responsibility Committee and has
framed a Corporate Social Responsibility Policy and identified Healthcare, Children's
education, Road safety and Environmental sustainability as some of the key areas.
As the COVID-19 pandemic continues to severely affect millions of lives across
India, motorcycle maker Royal Enfield has committed Rs. 20 crores for Covid relief
in the country. This contribution is in addition to Rs. 50 crores committed last year by
Eicher Group to support relief and rehabilitation efforts.
2.Leh, August 07: Secretary Tourism, Mehoob Ali Khan along with Director Tourism,
RTO, ARTO, BDO, President Ladakh Taxi Tourism; distributed kits/ garbage bags to
taxi drivers as part of sustainable cleanliness drive in association with Royal Enfield.
Its a Royal Enfield CSR Initiative to promote Responsible Travel & Tourism in
Ladakh. The event was held at Tsangda Waste Management Center
Choglamsar, Leh Ladakh.