CONCEPT PAPER

CONCEPT PAPER
A concept paper is a brief paper that
outlines the important components of a
research or project before it is carried
out. The concept paper serves as a
foundation for any business endeavor,
providing a concise and comprehensive
overview of a proposed project or idea.
INTRODUCTION

The introduction section of a

concept paper in business
serves as the gateway to the
proposed idea, providing an
engaging and informative
overview of the concept.
OBJECTIVES
The objectives outline the specific
goals and targets that the proposed
project or initiative aims to achieve.
These objectives help provide
clarity and direction to the concept
paper and demonstrate the
potential value and feasibility of the
business idea.
Some common objectives you
might include:
• Product Development
• Revenue Growth
• Market Penetration
• Cost Efficiency
• Brand Awareness
RATIONALE

The rationale of a concept

paper in business is to
outline and present a clear
and concise overview of a
business idea, project, or
proposal.
Here are the main rationales for
creating a concept paper:
• Project Planning
• Idea Validation
• Communication and Clarity
• Resource Allocation
• Decision-Making
TERMS AND CONDITION
Terms and conditions of a concept
paper in business can vary depending
on the specific context and
requirements of the organization or
project. Terms and conditions are
general guidelines and may need to be
adapted or expanded based on the
specific requirements and legal
considerations of the business or
project.
Included in the terms and
conditions:
• Evaluation Process
• Ownership of Intellectual
Property
• Confidentiality
• Costs and Expenses
• Feedback and Modifications
RECOMMENDATIONS

Provides suggestions and

proposals for action based on
the information and analysis
presented in the paper. It
aims to guide decision-
makers and stakeholders on
the next steps to be taken.
Example structure for a
recommendation
• Justify the Recommendations
• Provide Specific
Recommendations
• Summarize the Key Findings
• Discuss Implementation Strategies