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Name Your Price - Priceline
Name Your Price - Priceline
Adhi Nugraha 29110409 Felisia Noviana Mukti 29110411 Fiqi Dipowicaksono 29110407 Harry Riusxander 29110408 Ridwan Riswandi 29110398
Sells books, videos and gifts by traditional method. October 1999 opened Web site to merchants of all kinds internet shopping bazaar.
Matches sellers and buyers of collectible by its auctions. Had more than 150 million customers in over 15 countries. Opened 50 regional marketplaces for large items in US
Founded by Jay Walker, a digital entrepreneur. The company's origins were closely tied with Walker's company Walker Digital
Fall 1999 Priceline introduced WebHouse Club in New York, a nameyour-price scheme for groceries.
WebHouse Club : Customers, specified how much they will spend for various items.
WebHouse Club bidding process : 1. Customer specified how much they will spend for various items 2. If the price was accepted, the item was charged to their credit card 3. Customer got a voucher to pay for the items
Prestige Practice Price lining Skimming Value Pricing Price matching Auction Pricing
Consumers generally like to touch and see grocery items. Groceries are high-bulk. Perishable goods must be delivered quickly, usually the customer is not at home to take receipt of the order.
Offering extra discount. Protection against fraud. Creating a user friendly Web user interface. Improve the auction process by identify price of the winning bid.