Chem Dry

Aguascalientes
Jorge Armando Martínez Pérez
Ana Elena Muñoz González
Luis Ángel Alarcón
Introduction Main points to
consider:
▸ The company has been working in
Mexico for more than 25 years

▸ There is no franchise in the city of

Aguascalientes

▸ Due to the actual global pandemic

that we are living, the amount of
people in need of this type of
services is increasing

▸ We see this franchise as viable since

its cost is almost half of the budget 2
Search for cleaning services in Mexico via google
trends

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 Vision & mission
MISSION
VISION
Achieve sustained, profitable,
To be leaders in cleaning,
challenging growth by offering our
disinfection, protection and special
clients an excellent service with
treatment services for carpets,
cutting-edge and innovative
furniture and floors in general;
products and technology. With
always using state-of-the-art
employees who have a passion to
products and technology, trained
serve, fostering a culture of
and certified technicians.
maintenance where everyone
participates.
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Zaragoza, Ags,Ags

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 Study Objectives & Partners
We are sure of the market sector we want to focus on, houses and
industries that, due to new health regulations and global
tendencies, need constant disinfection.

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Competitive advantage
Let’s start with the first set of slides
Know our product
“
Definition of the service: specialized in ecologically certified cleaning of carpets, furniture, rugs, furniture,
screens, mattresses, car interiors among others through the hot carbonating extraction process.
Types of services we have

-MANUAL CLEANING
Manual disinfection of high-traffic surfaces such as knobs, desks, and computers

-ASPERSION
Continuous dispersion that transforms the sanitizer into a fine mist that disinfects the environment and reaches
the most difficult places to disinfect.

-CHEMICAL DISINFECTION
We use chemical sanitizer that does not stain through sprays in hard-to-reach areas

-SAFETY EQUIPMENT
The chemical used must not come into contact with the skin or respiratory tract, for this reason, our staff uses a
filter mask, gloves and shoe covers throughout the process.

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 “
Chem Dry certifications

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 “
Target market
Our services can be acquired and are in need
by all markets. That being said:
-PYMES
-Factories with
many workers
-Hotels
-Private household
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Risks associated to our industry
There is an increasing A lot of the chemical Our employees are
trend of business that products needed to naturally exposed to
continue to emerge on apply our services are hazardous locations.
the market, therefore imported from abroad. Although we keep the
more competence. An increase in global highest of prevention
demand can affect us tactics.

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Supply Analysis
Supply analysis:
According to data from the financier, 80% of the
cleaning industry is informal.
The advantage of chem-dry is that only 20% of the
industry is the competition, so it could take a
greater market share in the informal sector area.

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Merchandising
E-commerce
Web page
Google (adsense)

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BRIEF
Prices Analysis
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Chart of prices
House cleaning with one bedroom (3 hours) $ 1,950 MXN
House cleaning with three bedrooms and two $ 4,500 MXN
bathrooms (5 hours)
House cleaning with four bedrooms and three $ 7,200
bathrooms (6 hours) MXN
Street and garage cleaning $ 1,000 MXN

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