Professional Documents
Culture Documents
Chapter 12
Chapter 12
Chapter 12
Seventeenth Edition
Chapter 12
Marketing Channels:
Delivering Customer Value
Physical
Matching Negotiation
distribution
Marketing channels consist of firms that have partnered for their common good
with each member playing a specialized role.
Analyzing Setting
consumer channel
needs objectives
Identifying Evaluating
channel channel
alternatives alternatives
Intensive distribution
Exclusive distribution
Selective distribution
Inventory
Warehousing
management
Logistics
Transportation information
management