History of Silverqueen

Silverqueen chocolate has been produced since 1950, under

the auspices of PT. Petra Food Indonesia, makes the name
Silverqueen become one of the legendary chocolates in
Indonesia. By continuing to maintain the taste, this
chocolate still exists despite the growing number of similar
chocolates on the market..

Anna Tasya _ 3EB04

 Marketing Mix

Product Price Promotion Places

• Silverqueen chungkybar With its premium quality, Through strategic marketing like • Tradisional Market
• Silverqueen Bite’s Silverqueen chocolates are advertising, event (talkshow with ( grocery store)
• Silverqueen mini priced competitively, offering kidzania ), and sales promotion • Modern Market
• Silverqueen rock excellent value for the ( voucher, buy one get one, etc), ( indomaret, alfamart etc..)
• Silverqueen caramel exceptional taste and Silverqueen captivates consumers with • Retailer
experience. its irresistible flavors, elegant ( lotte, carrefour )
packaging, and the promise of
unforgettable chocolate moments.
SWOT Analysis
Strengths
Silverqueen's strengths lie in its commitment to
quality, and innovative flavor combinations,
making it a beloved choice among chocolate
aficionados.
Opportunities
The growing demand for premium chocolates
and an increasing global interest in unique
flavors provides Silverqueen with significant
opportunities for growth.
Weaknesses
The limited availability of Silverqueen products
outside of Indonesia poses a challenge for global
expansion, narrowing its consumer base.
Threats
The fiercely competitive chocolate market and
evolving consumer preferences pose threats to
Silverqueen's market share and require
continuous innovation and adaptation.
Pengakuan dan Penghargaan
2014
Silverqueen was honored with the
Great Taste Award for its innovative
flavors and consistently outstanding
quality.
1 2009
Silverqueen received the prestigious
Indonesian Customer Satisfaction
2 Award, recognizing its commitment to
delivering exceptional chocolate
experiences.
3 2018
Silverqueen's Chocolate Gift Box was
named the Best Gift in the Food &
Beverage category at the Indonesia
Best Brand Awards.
Penutup dan Kesimpulan
Silverqueen's rich history, delicious products, and relentless pursuit of chocolate
perfection have made it a beloved brand in Indonesia and beyond. Indulge in
Silverqueen's exquisite chocolates and experience the true joy of indulgence.
THANK YOU