Professional Documents
Culture Documents
of Types of Research
of Types of Research
Types of Research
Prepared By:
Dr. Arun Kaushal
TYPES OF RESEARCH
Descriptive vs Analytical Research
Review
Concepts Analyse
Design
And Collect Data
Research Interpret
Define theories Formulate Data (Test
(Including and
Research hypothesis (Execution) Hypothesis
Sample report
Problem if any)
Review Design)
F F
Previous
I Research III IV V
findings VI VII
II
F
F Feed Back
FF Feed Forward
Business Research Methods:
An Introduction
11
Learning
Objectives
Upon completion of this chapter, you will be able to:
Define business research
Understand the roadmap to learn business research methods
Learn how business research methods can be used as a decision
making tool by the managers
Understand the business research process
12
Business Research
• Business researchers systematically collect, compile, analyze, and
interpret data to provide quality information based on which a decision
maker will be able to take a decision in an optimum manner.
14
Business Research Methods: A Decision
Making Tool in the Hands of Management
15
1. Problem or Opportunity Identification
16
2. Diagnosing the Problem or Opportunity
17
3. Executing Business Research to Explore the
Solution
18
4. Implement Presented Solution
19
5. Evaluate the Effectiveness of
Decision Making
20
Use of Software in Data Preparation and
Analysis
21