EVENT AS A

MARKETING TOOL
Dr Praveen K Singh
VSJMC, VIPS
 As a marketing tool
▣Whether you are a well-
established business, association,
or university, events are your
way into the world. Known as a
powerful marketing tool,
running an event is a ‘key to
success’ strategy.
▣It doesn’t matter if your
intention is to raise brand
awareness, attract new clients,
or promote your products,
planning events must be at
the top of your marketing
priorities list.
 Marketing Mix
▣ Marketing opportunities from hosting
events

▣ How events play a role in community

management

▣ What motivates people to attend events

▣ How to deliver great results and ROI

 Experiential Marketing

▣ Establishing your brand and connecting

customers to your core values

▣ Establishing authority and thought

leadership within your industry

▣ Connecting with the wider network of

your existing customers
▣Creating PR opportunities and noise
about your brand

▣Learning more about your customer

to improve data and future
marketing efforts
 In Nut Shell
▣ Narrow down your marketing goals

▣ Attract high-qualified attendees

▣ Deliver your message and strengthen your authority

▣ Find ways to make people talk about your brand

▣ Post-event content promotion

▣ Final thoughts
Thank you